Example – Grid

In difficult times, the fittest survives. But one in the field is not a warrior. You need a close-knit team that fully supports and shares the goals and objectives of the business. Only all together can you survive and win.

But don’t forget – you are the Captain! You are the main decision-maker. You and only you know the way out. And you have to show this way to your team, explain to them the logic of your decisions and support them all the way.

It will not be the easy way. All of you – you and your team – have to sacrifice something in order to WIN! But it is your business and you know WHY you have to sacrifice things. It is not so obvious to your team. They are just people who work with and for you, help you to achieve YOUR goals and receiving a salary for this. (Of course, there are exceptions, but this is a general trend.) WHY should they sacrifice something? Work for less money, work extended hours, do some jobs they didn’t do previously? Those questions are very tough. And you have to answer these questions, explain to your team WHY and HOW LONG they have to suffer.

Here are some steps you can take at the start of your journey to build team spirit:

• Explain the current situation and ask for help;
• Show you ready to go plan to overcome current difficulties;
• Explain to each team member his role and area of responsibility;
• Divide the whole way into short stages where you can check: what was done, what goals do you achieve and what are the weak points;
• Set clear deadlines of every stage;
• Implement a motivation scheme – how the working conditions will change as the tasks are completed; 
• Be in touch with all your team members all the time: your door should be open 24/7.

This is just a small list of measures that MUST be introduced in the company. The rest are mostly individual and depends on the size of the team, type of business and situation on your market. But again, don’t forget THE MAIN thing – you and your team must be ONE! Never sacrifice the team. Your team is your lifebuoy. And treat your team accordingly.

Good Luck on your way!

Meanwhile, if you need some help or advice, don’t hesitate to send us your questions at profit@infinityofprofit.com or give us a call on 0466 593 676.

First consultation – FREE! 

Remember! Hard times are not just for you. All people are suffering, trying to survive in this mess. That is why you have to be ABSOLUTELY accurate in all your decisions. I’m not saying that before you could deceive people, not be honest and frank. It’s just that during a crisis, the cost of every mistake increases tenfold. You have to think 10 times before making any decision. You have to discuss and explain to your team ALL your small and big movements. Sometimes, decisions may be unpopular, even harmful. But you have to make them for your business survival.

That is why your honesty and openness become the most important ingredient in the survival of your business. Your turn over is decreased, you losing customers, hard to deal with suppliers. All these problems arise in crisis times, require an immediate and ONLY correct solution. You can’t provide this solution without strong help and understanding from your team. 

There are a couple of examples that may help you to stay afloat.

You need to cut the wages. Very unpopular decision. But even in this case, you can save the team if you explain everything correctly. You have to explain to your team a couple of simple things: they can leave your company, because of the pay cut. But where is the confidence that they will find the same job with the same payroll? The crisis is all around, all companies reduce the staff. On the other side, that can be patient (like you are) and stay in the company. Hard times will pass by (for sure!!!) and they will be rewarded for there loyalty. The honest boss is a rare thing in our days!

Customer relationships. Try to cut the assortment in order to satisfy your loyal customers. Explain to them that this is a temporary measure in order to serve them better (and sometimes cheaper) during these hard times. Do all that you can to stay in touch with customers, try to explain to them the logic of your steps, HELP them to survive these challenging times.

Suppliers. Due to the decrease in your turn over some payments to your suppliers may be delayed. Try to be on top of these problems and be in touch with your suppliers BEFORE the payment deadline. Explain the situation, divide payments, ask for a postponement. Don’t wait until they will start to push you, start the movement from your side.

These are just a couple of possible problems that you may face during crisis times. ONLY HONESTY and OPENNESS will help you survive and lead your business ship through all the shoals and rocks.

Meanwhile, if you have any concerns – send us your questions here at profit@infinityofprofit.com or give us a call on 0466 593 676.

Don’t forget – the first consultation – FREE! 

Here we’ll talk about your FIRST step towards wealth, prosperity and an increase in profits. The first step in your Anti-Crisis Marketing Rules is – The New Marketing Plan.

Don’t forget, we starting “from scratch”, time to forget your “before crisis” experience and start a new life. Hard times – sharp movements.

1. You have to narrow your assortment. Or, if you offering service, reduce the number of services provided. Why? Because you want to be BETTER and FASTER than your competitors and don’t want to lose clients who can afford your service/goods in these hard times.
2. Extend your working hours. Depending on the type of your business, you can start earlier or stay open later.
3. Increase your involvement in all business processes. It allows you to reduce expenses (you can work after/before hours instead of your personnel) and keep abreast of up to date situation in your business.
4. Educate your staff. It is very important! Tough times – tough decisions and your personnel should be aware of what is going on in the business. Otherwise – they can’t help you.
5. Create VERY SHORT-TERM goals. Day by day plan is an IDEAL thing, but try switching to a weekly cycle.
6. Increase the quality of your goods/services. Try to offer your customers recurring payments plans instead of a one-off payment. It is better to have more LOYAL clients rather than trying to increase the price and LOSE the customer.
7. Try to ADD some features that you didn’t have before: free delivery, different payment options, rewards for multiply purchase, free samples and offers, etc.

These are BASIC things that you have to include in your NEW Marketing plan. Monitor it carefully and regularly, check all nuances EVERY day, correct your activity EVERY week and you’ll stay afloat during these challenging times.

If you ready to START, want to implement these or other possible things in your business, or just you any concerns – send us your requests and questions here at profit@infinityofprofit.com or give us a call on 0466 593 676

The FIRST consultation is FREE!

It is time to START! Start your business from scratch, reorganise your existing one or create something totally new. But you have to understand: we are in a new era. New era – new rules. Here are a couple of basic Anti-Crisis Marketing Rules that you HAVE TO follow in order to be successful under the new world order.

• Create a new anti-crisis Marketing plan
• Become more open and honest
• Empower your team
• Improve your communication with customers and suppliers
• Assess your strength and weakness
• Concentrate only on the BEST selling products/services
• Improve your online presence
• Constantly monitor feedback from your targeting audience

These are basic Anti-Crisis Marketing Rules that you have to implement in your business. We’ll go through all of them more thoroughly in our next posts. Meanwhile, if you have any concerns – send us your questions here at profit@infinityofprofit.com or give us a call on 0466 593 676.

First consultation – FREE!