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The purpose of our first consultation is to identify the marketing issues facing your organization. The laws of branding and marketing are easy to learn, but applying them to each individual client’s situation takes skill.
The goal isn’t just to give advice. The point is to create a crystal idea for both the company management and your clients. It is also highly important to understand why this idea will be the best solution for your business.
Focusing your business on a single idea is the key to building a prosperous business. We start by discovering the single idea your business can own in the mind of your customers and prospects. Then we create a marketing strategy designed to drive your business into the mind using your name, position, advertising, PR, etc.