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Volkswagen

Volkswagen - infinite profit - school of marketing
Naming Marketing

Volkswagen literally means “people’s car”.

It started with the idea of “cars for the masses”. The main requirements were as follows: create an affordable car that was able to transport two adults and three children at speeds of 62 mph. 

Porshe was chosen to carry out this project supported by the German government. 

The program was called Volkswagen. 

Volkswagen - Infinite Profit - Naming Marketing
Volkswagen – Infinite Profit – Naming Marketing

The rest EVERYONE knows. 

Great IDEA, good COMPANY, right NAME. 

Enjoy driving, guys!

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