This is a definition from Wikipedia:
In Australia, a milk bar is a suburban local general store or café. Milk bars are traditionally a place where people pick up newspapers, and fast-food items like fish and chips and hamburgers, and where people can purchase milkshakes and snacks. They are essentially a smaller scale suburban form of the Convenience Store but are more likely to be “Mum and Pop” small business and not larger franchised operations.
Nice and easy small local business. Loved by many people around. Of course, there are many similar ones all around the world, in every country, just different names. But what may be the problem with this lovely business?
You can’t even guess – big supermarket chains!
How come, you ask?
Easy!
Competition in our days is too tough and supermarkets decided to start the delivery business. It means, that you can order whatever you need while you on your working place and it will be delivered at the time you come home!
Brilliant!
Good on supermarkets, headache to Milk Bars.
How did it use to be?
People buy products in big shops and, then, when they need something small (or forgot to buy) – a bottle of milk, bread, salt, sugar, ice cream, etc. – they walked in the local Milk Bar. But now – you can order all these things even on your way home, through the mobile application. Milk Bars started to lose customers and … profits!
Any ideas?
Can you compete with big players?
YES!
Just don’t sit still, start moving!
This is an IDEA for Milk Bars (small local shops) owners.
Do a small advertising campaign around you. Use letterbox marketing. Create a nice leaflet with the great offer:
WE DELIVER bottle of milk, bread or eggs to your door in … HALF AN HOUR!
Just give us a call and we bring it to you.
We can even write it on your personal account and you’ll pay (in cash) later.
How does it sound?
Think about this common situation. Mother starts to prepare breakfast/lunch to the family and … out of bread, milk, eggs and so on. What to do? Get dressed, jump in the car, go to the supermarket, walk around the stalls, etc.
Waste of time!
Just give a call to your local Milk Bar and the particular product will at your convenience in a couple of minutes (don’t forget, local Milk Bars are always around)!
