Marketing Strategy – WHY DO YOU NEED IT?!

1. Differentiate a company from the competition by identifying a unique selling proposition
2. Tell your brand story how it should be told
3. Translate the company vision and mission objectives into effective marketing initiatives
4. Serve as a foundation for all your communication campaigns with set key performance indicators
5. Improve the effectiveness of the marketing message to customers and partners
6. Provide your organisation with that much-needed edge over your competitors
7. Know what your business is and why these are benefits others
8. Help to develop goods/services with best profit-making potential based on market receptiveness
9. Creates a blueprint for all marketing activations aligned to business goals – so everyone is on the same page
10. Sorts through competitor knowledge and insights, and delivers best-practices to out-compete through smart marketing initiatives
11. Helps redefine your sales message and make it more targeted to your audience
12. Ensures that advertising doesn’t stand alone and is integrated into other marketing initiatives
13. Provide the business with focus and direction by identifying the best opportunities worth pursuing as well as the threats to be avoided
14. Identify tools that the company can effectively use to beat the competition and gain greater market share
15. Create consumer preference for the brand
16. Help you reach your target audience, boost your customer base, and ultimately, increase your bottom line
17. Help to gain a competitive advantage
18. Seek to identify not only your current customers but perspective one’s too
19. Spend your budget wisely based on solid decisions
20. Increase market share
21. Help the company to carve a niche in the market with a distinguished brand identity and the offerings of the products
22. Have a guide for your marketing plan and budget
23. Allow you to work “on” the business and not “in” the business
24. Coordinates employees towards a goal that a business aims to achieve at that particular time
25. Divide work into small manageable tasks
26. Help determine your target market
27. Ensure that your business is not falling behind when it comes to implementing new ways to market your business
28. Help your business move from strength to strength
29. Help your customers build stronger bonds and emotional attachments with your brand.
30. Helps you get your name and brand out there and that helps draw customers and make sales
31. Implement the vision of the organisation
32. Help you organise your time and your priorities
33. Stop you wasting time and money on marketing that you are not sure whether or not it works or is effective

There is no time like the present
to get started on your marketing strategy!