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Interesting idea: why not get your share of dividends from this world-famous name?
Jean Claude Van Man – School Of Marketing – Infinite Profit
Let’s put aside copyright issues (maybe, Jean-Claude their relative). But try to recall his films. He crushes all around including people, buildings, furniture.
Do you want to entrust your personal belongings to this man?
Do you want him to move your furniture?
At one blow?
Are you sure?
I would prefer someone not so famous but more trustful in moving business. This is a good example when a well-known name may do you very bad service.
Think, think, think.
Not always all means are good
Hello, world!
In our days the simplest way to say HELLO to the whole world is Facebook. We assume that you have your personal page inside this powerful tool – Facebook, you know what it is and enjoy your communication with friends and relatives.
But today we talk about your personal Business Page. This is the page for your business. Your business is your baby. You create it, you raise it, you care about it! Now you need to create a special page for your baby and start to promote it.
Great! Let’s show your pride to the whole bunch of your potential customers.
Step 1. Sign Up
Go to facebook.com/business and click Create a Page in the top right-hand corner. You’ll be greeted with several business type options including local business or place, brand or product, and cause or community. Select the type of business you’re creating the Facebook Page for. If your business type falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.
Types of FB Page Businesses – School Of Marketing
When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from.
Name and Address FB page – School Of Marketing
When you’re ready, click Get Started. Note that doing so indicates your acceptance of Facebook’s terms and conditions for Business Pages, so you might want to check those out before you proceed.
Step 2. Images
Next, you’ll upload images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose to align with your brand and are easily identifiable with your business.
Profile Image
You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.
If you’re a big brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.
Your profile picture will appear as a square on your Facebook Page but will be cropped to a circle in ads and posts, so don’t put any critical details in the corners. Once you’ve chosen a great one, click Upload Profile Picture.
Cover Picture
Now it’s time to choose your cover image, the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.
Once you’ve selected an appropriate image, click Upload a Cover Photo.
Cover images FB page – School Of Marketing
Step 3 Welcome Tour
Congratulations! Your page is alive. At this point, you’ll be prompted to take a quick walk-through of a few features. Unless you’re already well aware of how Facebook Business Pages operate, we recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds.
Welcome tour FB page – School Of Marketing
Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got some work to do before you share it with your audience.
Step 4 Description
This is your opportunity to tell people about your business. It should be just a couple of sentences (maximum 155 characters), so there’s no need to get too elaborate here. Click Add a Short Description, then just share what your customers need to know as clearly and concisely as possible. You can add a longer description later on.
FB Page description – School Of Marketing
Click Save when you’re done.
Step 5. Your name – Username
Your Username also called your vanity URL, is how you’ll tell people where to find you on Facebook. Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Click Create a Username for Your Page to set up your vanity URL.
Create Username FB Page – School Of Marketing
Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Facebook Messenger.
Username Done FB Page – School Of Marketing
Click OK to continue filling in your Facebook for business Page details.
Step 6 Your Personal Business Information –
About Section
While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s “About” section right from the start. As Facebook is often the very first place a customer goes to get information about you, having it all it is extremely important. If someone is looking for a business that’s open till 9 and can’t find this information on your Page, they’ll surely keep looking until they find another place that’s more forthcoming.
It’s also a good idea to list information about your Facebook Messenger protocol, such as your customer service reps’ online hours and estimated response time.
To get started, click About in the left-hand menu of your Facebook Page.
From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts. Depending on your type of business, you may be able to add specific details like a menu or information about your price range and whether you offer valet parking.
This is also the screen where you can add a longer description of your business. Click Edit Story on the right side of the Page to provide a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations about how you’ll interact with fans through your Facebook Page for business purposes and to offer a compelling reason for them to engage with you online.
About FB Page – School Of Marketing
To specify your business location and hours, click Edit Page Info on the top right of the screen.
Location FB Page – School Of Marketing
When you’re finished, click Save Changes.
Step 7 Your FIRST Post
Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.
You could also create a more specific type of post, like an event or product offer – just click through the tabs at the top of the status box to bring up all the options.
Create first post – FB Page – School Of Marketing
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they’ll be inclined to stick around.
Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Your first post on FB page – School Of Marketing
Step 8 Start Your Business Journey
Now you’re ready to give your Facebook Business Page a bit of a nudge. Invite family and friends to like the Page. Use your other channels, like your website and other Social Media, to promote it. Add “Follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers review you on Facebook, too.
Easy? We think so.
Worth to do? 1000% YES!
Do you have any questions? Afraid to make a mistake? Want to know a bit more?
School of Marketing always on your side. You can ask any questions throw our website, FB page, email or phone.
Still something uncomfortable inside? OK. Nothing wrong.
Just for you as a student of School Of Marketing
We offer
$88
Full Set-Up of your Personal Facebook Business Page!
Nowadays, every business should have its own website. It is MUST!
But not many business owners know that a website (just like your car) required REGULAR SERVICE!
What for do you need REGULAR SERVICE?
One of the main reason – search engines VISIBILITY. Every search engine (Google, Yahoo, Bing, etc.) regularly checking the whole Internet and checking ALL websites. If they are alive – search engines pushing it up a bit. If they are dead (nothing happening, no visitors, etc.) – search engines putting it down.
Another reason – SECURITY. You don’t want to lose your website, we are sure. But sometimes, bad people (hackers or other types of burglars) trying to use your website for spam sending, testing different cracking software, etc. To prevent this, you need to regularly maintain and service your website.
Website Care Service – Infinite Profit
Website Care Service includes (on a weekly basis)
Posting industry related news on your website
Facebook group/page updates
Twitter and Instagram support
Keeping track of your website security
Monitoring search engines visibility
Maintaining your Social Media pool – it is VERY important for search engine visibility!
Prices start from $188
Ready to order?
Send an enquiry profit@infinityofprofit.com and one of our managers will be in touch with you within 48 hours!
Micro Tariff – our basic start-up tariff. Suitable for the FIRST website, just to understand what it is and how it may be used for your business.
Price starts from – YOU DON’T BELIEVE – $88
Help with domain registration
Help with hosting
Adaptive design
Different themes to choose from
Adaptive for any device design
Basic menu, and widgets
Filling the site with the information provided: contacts, information about the company – 3 basic pages
***The contents of the tariff can be changed, the package can be fully individualised.
Another great tariff for start. Suitable for businesses who went through “birth” stage and ready to take the next step in their development.
Price starts from ONLY $588
Setting up hosting, installing CMS, installing plugins
Setting the theme of the site, menu, widgets
Adaptive for any device design
Filling the site with the information provided: contacts, articles, information about us, etc. (no more than 5 pages)
Setting the feedback form
Installing SiteMap to improve search engine indexing
Technical support site for 1 month (no more than 1 hour during this period, including initial training)
***The contents of the tariff can be changed, the package can be fully individualised.
Today we’ll talk about local groceries. You, guys, will be our last outpost, you will be closed last. But at this stage you have to compete with supermarkets.
What to do?
Anti-virus business ideas – Grocery – Infinite Profit
There are a couple of useful ideas:
Start taking internet or phone orders. Customer calls you (or go to the very simple website even without payment option), make an order and then just come and pick it up. Don’t have to wait, communicate with others, just pay and go.
Local same-day delivery. It may take several days for the supermarket to deliver the customer’s order. Your order will be ready and deliver same day.
Be projective. Talk to your local customers – you know many of them personally. Try to understand what and when they need and be ready to provide fresh produce.
Connect with farmers to have every day fresh products: milk, meat, fruit and vegetables. Become a real friend to your local community. In tough times people trust their friends more.
Good luck!
P.S. Have any questions regarding this idea? Have a different business and don’t know how to survive during crisis/lockdown? Don’t hesitate to ask us! We are here to help you to go through hard times. All our consultations and ideas are FREE!
It is time to START! Start your business from scratch, reorganise your existing one or create something totally new. But you have to understand: we are in a new era. New era – new rules. Here are a couple of basic Anti-Crisis Marketing Rules that you HAVE TO follow in order to be successful under the new world order.
Create a new anti-crisis Marketing plan
Become more open and honest
Empower your team
Improve your communication with customers and suppliers
Assess your strength and weakness
Concentrate only on the BEST selling products/services
Improve your online presence
Constantly monitor feedback from your targeting audience
These are basic Anti-Crisis Marketing Rules that you have to implement in your business. We’ll go through all of them more thoroughly in our next posts. Meanwhile, if you have any concerns – send us your questions here at profit@infinityofprofit.com or give us a call on 0466 593 676.
First consultation – FREE!
How to beat Uber orAround the world in 80 days
UBER made a huge revolution in the transport market – they changed word TAXI in the mind of potential customers to UBER. This is the greatest marketing achievement! The company always will be the pioneer of RideShare business.
But….
Will Uber be FOREVER number ONE on this market? This depends on their behaviour and actions of competitors.
Let me introduce you an IDEA that will help Uber to gain a foothold on the top of this market or allow competing companies to get ahead.
This is just ONE simple example of how you can easily change the whole situation on the market. You are the LEADER today, but no one remembers you tomorrow! (Kodak, Polaroid, Pan Am, Texaco and many other well-known companies disappeared because of their inability to react in order to modern market demands).
I am talking about the IDEA For Business! The first RideShare company to introduce it to its customers will automatically become the LEADER in this market (will it be Uber or competing company? Who knows!).
Once again, a very important thing! This is just one of the IDEAS! I do not insist that only this idea will create a LEADER. There are many other beautiful IDEAS that just float in the air. Just look carefully around, think and …. implement!
But let’s come back to the particular one:
Around The World In Eighty Days with …..
Journey Around The World with RideShare Company based on the well-known masterpiece “Around The World In 80 Days”
The length of the equator is about 40 000km. This is the way Around The World.
The main goal:
go around the world – equator – in…. X amount of days.
Or, just be the first who will do 40 000km (as a rider or as a driver)
This will be a fascinating Round The World Journey. It will start in a particular city and then will pass through all 5 continents, many countries and different cities of the globe, like Beijing, London, Paris, Moscow, New York, Los Angeles, Melbourne, San Paulo, Jerusalem, Nairobi, Rome, Berlin and many, many others.
There will be intermediate finishes in these cities with prizes and celebrations.
Many different activities may be created along this journey – meet with country representatives, conduct quizzes, presentation of different prizes (this is a good opportunity to invite reliable sponsors/partners to the Round The World Journey).
Drivers will receive there riding points/kilometres as the “kilometres” in the Round The World Journey. It will give them another good reason to drive more.
Riders also will receive there points/kilometres towards the Round The World Tour (in Riders situation, probably, should be multiplier coefficient). They may have different intermediate competitions and prizes.
This Round The World Journey can be easily advertised all over the Media in a very attractive and funny form.
This UNIQUE promotion can cover Drivers and Riders simultaneously and increase loyalty to RideShare Company Brand from both sides.
A final point – presentation of the main awards to the winners may become one of the biggest events of the year.
The MAIN prize – Round The World Trip.
“Around The World In 80 Days with ……” will create a real Ambassadors of RideShare Company – Drivers and Riders – who will promote its Brand all over the world.
How To Beat UBER – Infinite Profit – Around The World In 80 Days
Main valuable points of this IDEA
“Around The World In 80 Days with …. ” allows you to more closely connect customers with RideShare Company Brand
It gives Drivers and Riders both practical and emotional (intangible) reason to use particular RideShare Company over the other rideshare applications. (Intangible connection is the MOST important component in the Brand building)
It gives an opportunity to promote RideShare Company Brand using world-known title (book by Jules Verne, popular Australian animation TV series – characters from these series may be used in promotion and well known Hollywood film with Jackie Chan as the main character)
It will increase Brand loyalty from Drivers, Riders and the whole community
It will increase the popularity of particular RideShare Company as a very friendly and reliable company
What are you waiting for?
Go and beat UBER!
Or you will wait for another presents from global LEADER?!!
Good Luck and All The Best!
Basic Features:
Business style, including Logo and Slogan
Naming Analysis
Corporate Business cards
Website, including registration and hosting fees
Idea for Business – Positioning Idea
Marketing Strategy
Social Media Accounts: Facebook, Instagram, Twitter
Google My Business (GMB)
Google Maps
Start-Up Business Booster
Ongoing support for a year:
The Website maintains
Social Media management:
FB group/page – 1 renew a week
Instagram and Twitter – 1 post per week
GMB – 1 update per week
Google Reviews – ongoing support
In Australia, a milk bar is a suburban local general store or café. Milk bars are traditionally a place where people pick up newspapers, and fast-food items like fish and chips and hamburgers, and where people can purchase milkshakes and snacks. They are essentially a smaller scale suburban form of the Convenience Store but are more likely to be “Mum and Pop” small business and not larger franchised operations.
Nice and easy small local business. Loved by many people around. Of course, there are many similar ones all around the world, in every country, just different names. But what may be the problem with this lovely business?
You can’t even guess – big supermarket chains!
How come, you ask? Easy!
Competition in our days is too tough and supermarkets decided to start the delivery business. It means, that you can order whatever you need while you on your working place and it will be delivered at the time you come home!
Brilliant!
Good on supermarkets, headache to Milk Bars.
How did it use to be?
People buy products in big shops and, then, when they need something small (or forgot to buy) – a bottle of milk, bread, salt, sugar, ice cream, etc. – they walked in the local Milk Bar. But now – you can order all these things even on your way home, through the mobile application. Milk Bars started to lose customers and … profits!
Milk Bar Australia – iProfit Ideas – School Of Marketing
Any ideas?
Can you compete with big players?
YES!
Just don’t sit still, start moving!
This is an IDEA for Milk Bars (small local shops) owners.
Do a small advertising campaign around you. Use letterbox marketing. Create a nice leaflet with the great offer:
WE DELIVER bottle of milk, bread or eggs to your door in … HALF AN HOUR!
Just give us a call and we bring it to you.
We can even write it on your personal account and you’ll pay (in cash) later.
How does it sound?
Think about this common situation. Mother starts to prepare breakfast/lunch to the family and … out of bread, milk, eggs and so on. What to do? Get dressed, jump in the car, go to the supermarket, walk around the stalls, etc.
Waste of time!
Just give a call to your local Milk Bar and the particular product will at your convenience in a couple of minutes (don’t forget, local Milk Bars are always around)!
Grow your business, guys!
I continue a series of publications devoted to our Rideshare research. But today I couldn’t get passed this UNIQUE email!
One of the Rideshare company – Bolt (former Taxify) – sent an email to its drivers. This is really a MASTERPIECE of marketing! I want to publish the screenshot of this message here and “translate” it for you:
Let’s go step by step. I covered nearly all figures in order not to unveil any commercial secrets, but ONE figure still in place! And I’ll explain it to you just now.
Letter to our drivers
Dear slaves (sorry, drivers),
We spent all our marketing budget giving away FREE and DISCOUNTED rides to passengers. Now we run out of money, but you have MORE jobs.
As a result of this outstanding activities, we decided that it is time for YOU to pay for our marketing. YES! From now on, we’ll take an additional 10% from your earnings to invest it in our promotional campaigns!
Summarising all of the above, we have TWO GOOD NEWS for you, our dearest drivers:
From now on – you’ll have MUCH MORE work
From now on – you’ll be paid LESS for your job (because you’ll pay for our advertising)
Drive safely,
dear slaves (sorry again, Drivers)!
Respect the drivers – Infinite Profit
In this case, I have only one question –
Where did they find such a talented marketing team?
And in conclusion, for everyone who deals with customers and personnel – NEVER, NEVER, NEVER treat your personnel like stupid slaves!
Remember what Sir Richard Branson telling us about the RIGHT attitude to your employees:
Train people well enough so they can leave,
Treat them well enough so they don’t want to!
Good Luck and All The Best!
P.S. Just to finish this article on a major note, I want to ask this INGENIOUS Marketing Team from Bolt only ONE question:
Why should drivers use your application?
Let’s compare details with Uber, for example:
The trip price is LOWER (great for riders!)
The commission is the same (maybe 3% difference, depends on drivers)
Amount of jobs – MUCH less than Uber
Earnings from every job are LESS (commission the same, but the price is LOWER)
Please, give me ONE reason for the driver to use your application!
Google Maps
I think everyone knows what it is, and everyone has used it more than once. We use it to find directions, routes, places of interest and …. BUSINESSES!
Today we will talk about a very important thing: How to rank your business on Google Maps.
We’re going to walk you through step by step how you can get more market share by optimizing your maps listing on Google.
The main objective here is to ensure you’re popping up for more and more searches allowing for more traffic. Overall, more sales.
Ok. The first question is: Why do you have to rank your business on Google Maps?
For some, the answer is absolutely obvious, but for someone, it’s not quite.
Overall it’s for better ROI – Return Of Investment, or, to put it more simply, to Increase the PROFITABILITY of your business.
A maps listing is going to give you more traffic, free of cost and allow for more market dominance on Google. As well with that, 68% of people say positive reviews make them trust a local business.
So both reviews and presence go hand in hand.
Grow Your Business With Google Maps – Infinite Profit – School Of Marketing
Step 1. GMB Listing
The first step is to create your Google Business listing. This can be done by going to Google My Business page.
Fill in your detail and Google will send you a postcard verifying your address within 14 days. Verify this code and you’re done.
Step 2. Citations
This will relate to not only your Maps Rankings but also your Organic presence in general.
Put simply, citations are online references to your site that use any contact details. Most of these will be directories.
Ensure all citation reference information is in sync with your website and My Business listing.
Step 3. Review of Generation
It’s simple to ask each customer to leave a review but not many of them will. 93% of customers say that their buying decisions are influenced by online reviews.
Ensure you’re overall reviews are above 4,5 stars.
Our article about the best way to generate Google Reviews you can find HERE.
One important thing here is reputation management. You want to ensure you’re responding to ANY negative reviews you may have.
Step 4. Engaging Content
Ensure your My Business page has relevant images, articles and blog posts constantly updated. If you work from home, take photos of random items like white board and tag the image as a workstation.
When writing your description, make sure it’s keyword dense but not spammy. Ensure that whatever the customer could type into Google, is present in your description.
When customers start engaging with this content, it will help grow all aspects of your business.
Step 5. Embed
The Last Piece of advice we have for today is to embed your maps listing on your website.
This will make sure Google knows your business actually exists.
The best way to do this is by clicking share/embed on your maps listing, then passing the code to your web developer.
In Conclusion:
Ranking your business on Google Maps is a very important part of your business promotion. It may be easily done by following Step By Step Guidelines:
Create your listing
Ensure your citations up to date
Develop a review strategy
Create engaging content
Embed your maps listing on your website
By doing this you will benefit by gaining more traffic, increasing sales and ensuring your dominant on Google.
If you feel that this is a bit out of your league, or just don’t have the time, then get in touch with us and we’ll help you to Grow Your Business Fast And Efficient!
