A domain name is your website name. A domain name is an address where Internet users can access your website.
A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more.
The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. If someone types in www.yourdomain.com, it will go to your website and no one else’s.
Domain Name – School Of MArketing – Infinite Profit
How to register your own domain name.
Go to Godaddy.com
Enter the domain name you want to register in the ‘Domain Name Search’ box
Click Search. The Domain Name Search Results page will be displayed, as well as related domain names you might also want to register.
Choose the domain name you want to register and click Add to Cart
Follow the prompts to continue
The receipt and instructions for using your domain name will be emailed to the contact email address you supplied, once the transaction has been approved.
The first step is done: you registered your Domain name.
Next step: Hosting. And we will tell you about it in the next article.
Web Hosting – Easy Steps
To build a website you need both a domain name and web hosting account. How and where you can get your Domain name we wrote in our previous post here.
Buying a domain name alone only gives you the right to use that particular domain name for a specific period (usually 1 year). You need web hosting to store your website’s files.
Web hosting is the place where all the files of your website live. It is like the home of your website where it actually lives.
Web Hosting – School Of Marketing – Infinite Profit
A good way to think about this is if the domain name was the address of your house, then web hosting is the actual house that addresses points to. All websites on the internet, need web hosting.
When someone enters your domain name in a browser, the domain name is translated into the IP address of your web hosting company’s computer. This computer contains your website’s files, and it sends those files back to the users’ browsers.
Web hosting companies specialize in storing and serving websites. They offer different types of hosting plans to their customers. We would recommend you Hostgator.com as a hosting provider for your first website. The main reason – reasonable value for money.
You can start your journey. See you soon with the next steps towards a profitable business.
Are you going to start your own business?
Are you a beginner businessman trying to grow your baby/young business?
You have a newborn company and struggling to move forward?
Pushing up the new business is a very hard and time-consuming thing, especially if you don’t have enough experience in marketing, business planning, organisational structure.
It is VERY IMPORTANT at this stage to find a person/company that will help you in the process of establishing a new business.
Here we are! Infinite Profit your trustful helper and closest friend in this process.
We offer you take advantage of our FREE start-up business support program:
Walkers For Newborn Business
Walkers For Newborn Business – School Of Marketing
This program includes, but not limited:
Marketing analysis for your particular business
Positioning ideas – we help you to find your own niche on the market
Naming marketing – help with proper NAME for your business
Basic business plan for Start-Up period
Main directions of Business Development – the basis of Marketing Strategy
Social Medea consultation – what and why do you need (or don’t need) to use it
And other possible marketing help, which depends on the requirements of your business.
All this is totally FREE!!!
Interesting offer?
Are you ready to try?
Send us an email profit@infinityofprofit.com and we’ll send you back short questionnaire about your business and agree on convenient ways of communication.
Still in doubt?
Download this popular handbook approved and recommended by Al Ries – The Pioneer of Positioning, Best-Selling Author and Marketing Guru – read it and make your right decision!
Again – this is a FREE ebook, you don’t need to give your email address to download, you don’t have to pay – NO OBLIGATIONS, just read, implement and GROW Your Business.
Hello everyone!
This virus changed our life dramatically. And, of course, it is changing the way we do business. Many people around the world now locked in there houses/apartments, others have different restrictions, some businesses closed by the government.
We decided to help you to survive during these hard times. That is why we start this topic –
Anti-Virus Business Ideas
Here we will share with you ideas for business that will help you to overcome this world crisis.
Today we’ll start with FITNESS.
Anti-Virus Business Ideas – Fitness – Infinite Profit
All around the world fitness clubs are among the businesses that shut down in the first place. How to survive? What should business owners and fitness instructors do?
The answer is simple – online fitness classes.
What do you need for this? Spare room at home, video camera or laptop with camera and program for video chat, like Skype or a similar one.
You define dates and time for group training, send it to your existing customers and inviting new ones (through social media, emails, etc.) and start online training.
The payment you can receive through PayPal or charge the client’s credit cards.
On top of group training, you can also do individual lessons for people who not “closed on quarantine”.
You save your existing clients, attract new ones, you will not get bored during lockdown time and earn money to pay bills.
Start reorienting your business today to reap the benefits of success tomorrow.
Good luck!
P.S. Have any questions regarding this idea? Have a different business and don’t know how to survive during crisis/lockdown? Don’t hesitate to ask us! We are here to help you to go through hard times. All our consultations and ideas are FREE!
Facebook, Instagram and other Social Media are a very powerful instrument of promotion in our days. But like any other powerful thing, it may help you to grow your business or may bury it.
Imagine you buy a modern and powerful car. If you know how to drive – it brings you from A to B very fast and comfortable. But…. If you don’t know how to drive or you a really bad driver? The huge probability that your trip will end in the nearest (or the next one) ditch. That is why people hire driver instructor and have several driving lessons before they start driving themselves. Or they hire a professional driver who will drive them around.
Social Media Marketing – School Of Marketing – Infinite Profit
The same is with Social Media. If you don’t know the matter, you newbie on this market – better not to start by yourself. There are 2 ways:
Go through different courses and become a new professional
Hire a professional to do a Social Media job
Both ways are good, but think about this:
You are a business owner. You created your business, you are professional in what you doing. Would you rather learn accounting, marketing, advertising, law, etc. or you’ll hire professionals who know how to do it? And leave for yourself YOUR BUSINESS? Concentrate on what you know better, what you LOVE and want to do! Outsource other problems and obstacles to professional. It will be much more efficient!
Sorry for the long intro, now we come to the main topic of this post – Social Media Marketing Strategy.
Social Media Strategy – School Of Marketing
This startup package includes:
Business analysis
The thing to start with – we have to understand your business as deep as we can. Your business is your baby. You create it, you raise it, you care about it! Share your experience with us. Without this knowledge we can’t help you to promote your service/goods correctly
Competitor analysis
You are not alone here on the Earth. Someone else also doing something similar. Show us your competitors and we’ll check what they do. We have to know this in order not to copy/paste the same ideas.
Goal settings
We have to know: WHERE do you want to go? What is your starting position? What do you want to achieve? Brand awareness, more sales, leads or other possible outcomes. Based on this information we can Crete YOUR PERSONAL ROUTE TO SUCCESS from A (now) to B (your prosperous future)
Positioning idea
What is your UNIQUENESS? How you can stand out from the crowd? How to reach the mind of potential clients? All these questions should be answered before we start the campaign. Answers for these questions give us an opportunity to create a UNIQUE IDEA for your promotion.
Promotion program
It includes: recommended Social Media channels, series of images and texts, schedule of posting, result tracking and monitoring methods.
That is pretty much all. Something missing? Ahhhhh, yes, one small detail – price.
Just an exterminator company – Pest Controls Service. Funny? Definitely!
Just imagine: you find a cockroach and start yelling:
Call the Killer! Call the Killer!
Who do you think will arrive first – company representative or police?!
Probably, not the worst name for the insect-killing company, but…
Something tells me that it is not the best Naming example.
Name your business Carefully and Properly!
Good Luck!
I think everyone remembers a fable called “The Three Little Pigs”. This is a story about three pigs that build three houses of different materials. One pig, Browny, built a house of straw while the second pig, Whitey, built his house with sticks. They built their houses very quickly and then sang and danced all day because they were lazy. The third little pig, Blacky, worked hard all day and built his house with bricks. A Big Bad Wolf blows down the first two pigs’ houses, made of straw and sticks respectively, but is unable to destroy the third pig’s house made of bricks.
The primary moral lesson learned from “The Three Little Pigs” is that hard work and dedication pay off. While the first two pigs quickly built homes and had more free time to play, the third pig laboured in the construction of his house of bricks.
This is easy, simple, and familiar, but what the connection between this fable and POSITIONING of your business? At first glance – nothing in common. However, in reality, this is THE CLEAREST illustration of the need for business POSITIONING.
The Three Little Pigs and Business Positioning
The Three Little Pigs Start Their Business
Newly build industrial area. Companies just move here, but there is no infrastructure created yet. Browny, Whitey and Blacky decide to open their food-related businesses in the area. Good idea! People have to eat and drink every day and this service will definitely be in demand…and so they start.
The first brother: STRAW house.
Browny, the laziest one, choose the easiest way. He bought the van and installed a coffee machine inside (or just rented fully equipped van for this kind of business). Great idea! Now he begins his day early in the morning, riding around the area and selling coffee with small cookies. Good business! A couple of hours a day and he is FREE to enjoy life. What a beautiful idea!
There is only ONE problem – he doesn’t have any sort of connection with his customers. If he came, they bought a coffee. If he was sick, has problems with the van, etc. – customers would look around for another vendor. No one will wait for Browny’s van.
The second brother – STICKS house.
Whitey, a bit cleverer than a brother, was more creative and went a little further. Browny sells coffee in the morning, but what do people do in the afternoons? He rented a small place, made a quick renovation, put a few tables and opened a small canteen that sells sandwiches, burgers, drinks, tea and other food. He just wants to FEED the people. Nothing in particular – just inviting people to have something for lunch during the day. This is also a good idea. This type of business is a bit more complicated and labour-intensive, but still leaves enough time for Browny and Whitey to enjoy life.
This is great, but we still have a similar problem here – NO TIES with clients! They are here just to eat, just to satisfy their physical needs. It means that his customers are open to ANY other food/service suggestions, without regret!
The third brother BRICKS house.
Ok, what do we have now: newborn industrial area and our two brothers with their food businesses – coffee van and eatery. Our two lazy brothers are happy – they don’t have to work too hard and they have plenty of spare time to enjoy life. Their businesses are doing well: people buy coffee in the morning and sandwiches in the afternoon. But we forgot about our third hard-working brother – Blacky. What is he doing?
He is brainstorming. He wants to open something stable and profitable, a business that lasts for years and will feed the whole family well. But what can it be? If we are talking about the food, ANYTIME another company (bigger, better known) may come and starts serving different types of food, cheaper food, more convenient for this audience products, etc. How can he create a business that will not be afraid of competitors with cheap prices and other types of products? The answer is simple – he has to POSITION his business! He has to do what his customers will LOVE and not settle for any other offers (cheaper, closer, larger). He has to create IDEA for business.
He decides to open a modern coffee shop where he will promote a RELAXING ATMOSPHERE! What does it mean? Here is what he thought: we are located in the industrial area, people come here to work. You can’t work without the break. And here is the IDEA! Worked hard – have a nice BREAK with cold/hot drinks, great coffee, selected tea, tasty sandwiches, some hot meals, and CALM AND RELAXING ATMOSPHERE. Yes, in this case, his prices should be higher than those of his brothers as he is selling not only food, but he is also offering a SERVICE that allows customers to RELAX, ENJOY tasty meals and ESCAPE from the working routine! He invested much more time and money to create and renovate a fairly large space for a unique OASIS of calm and relaxation (this is an IDEA). Brothers laughed at him – why do you waste your time and money? Look, we are already trading and earning, and you are still investing!
IDEA for business – POSITIONING Idea –
– This is the house made of BRICKS!
Now, you can ask me: WHY? Let’s ask The Big Bad Wolf to help us answer this question.
And here he is – The Big Bad Wolf is coming to have a nice dinner! (In our case, it can be: a crisis, major competitors, and any other external problems) He wants to eat – destroy business – of our brothers.
The Big Bad Wolf and STRAW house – Browny’s coffee van business
What The Big Bad Wolf can do in this case? Here are a few options:
A big coffee company starts its own mobile business in the area – cheaper, faster, more varied coffee products;
A couple of small coffee shops open inside this industrial zone – all day delivery straight to the office, possibility to sneak out from work to bring/drink a cup of coffee.
There can be many different reasons why Browny’s business might go bankrupt. All those reasons are purely material because customers are not tied directly to Browny’s van. Customers are looking JUST for a cup coffee (affordable, good quality, reasonably priced) BUT NOT FOR Browny’s business model.
DONE! The straw house was blown away and the first brother ran away to help the second brother in his eatery.
The Big Bad Wolf and STICK house – Whitey’s eatery business
Going further. The Big Bad Wolf went hunting for the second brother. There are already two brothers in one business (and the second house made from sticks) – excellent and booty!. Any ideas what it may be in this case?
A big fast-food chain came to the area (McDonald’s, Subway, etc.) – cheaper, faster, more convenient;
Rent prices are up – food becomes more expensive and only wealthy competitors can afford to maintain low food prices;
There are too many small cafes open in the area – the number of customers decreased, revenue fell, and the business began to die.
Again, there are many different reasons – many things that The Big Bad Wolf may do to destroy shaky, fragile business not based on any intangible IDEA. A business that offers its products/service for EVERYONE.
Second DONE! The stick house was destroyed easily and two brothers seek refuge with their third brother – Blacky.
The Big Bad Wolf and BRICK house – Blacky’s OASIS OF LOVE
Just reminding you – our third brother worked hard to open his business – an oasis of CALM and RELAXATION. In his cafe, he sells the same products that his brothers sold – coffee, sandwiches, drinks, and hot meals. The Big Bad Wolf came to Blacky’s place looking forward to a great dinner. You bet! There are all three brothers there – it will be nosh-up! He has already DONE two businesses: this is the third one – the fattest and tastiest!
But in this case, something went wrong… No matter how hard The Big Bad Wolf tried, he could not think of anything that can beat this place:
Prices – in this case, it doesn’t matter, because customers are here not because of the price: they are already paying the premium price
Quality – Blacky sells the highest quality products
Speed of serving or delivery – people here to relax and enjoy their break, they are not looking for a fast-food solution
Open the identical one – but how you explain to customers that they have to go to the new one instead of a familiar place?
It looks like NOTHING will help The Big Bad Wolf to beat this business!
WHY?!
Because you can’t beat the IDEA! Blacky discovered the IDEA of relaxation, the IDEA of escaping from work (even for a couple of moments), enjoying a pleasant and calm conversation with friends. This is his INTANGIBLE IDEA For Business! He created a LOVE relationship between the business and its customers! This feeling – LOVE – cannot be understood on a rational level. You can’t outbid LOVE! Magical sparks that arise between man and woman when they fall in LOVE, can’t be explained and copied. The same happens here. Intangible connection – LOVE – between your business and its clients can’t be explained rationally, can’t be copied and can’t be beaten!
That is why The Big Bad Wolf will NEVER destroy this business idea – he can’t beat LOVE! The only thing that he can do – try to find ANOTHER UNIQUE IDEA and make customers FALL IN LOVE with it!
Positioning Idea – Idea For Business – this is the most important ingredient of a successful business. You have to create something INTANGIBLE in between you and your customers in order to succeed in business.
Do you know what LOVE is? And what about UNCONDITIONAL LOVE? Unconditional Love in business is an IDEA, Positioning Idea! You have to position your business in the mind of potential customers in order to grow and prosper. Only in this case, you will not be afraid of any WOLVES, even The Big Bad One!
That is HOW a well-known fable “The Three Little Pigs” teaches us the art of running a successful business.
Create a UNIQUE idea, highlight your LOYAL audience, properly POSITION your business in the mind of potential customers and make a PROFIT!
Good Luck!
It is time to START! Start your business from scratch, reorganise your existing one or create something totally new. But you have to understand: we are in a new era. New era – new rules. Here are a couple of basic Anti-Crisis Marketing Rules that you HAVE TO follow in order to be successful under the new world order.
Create a new anti-crisis Marketing plan
Become more open and honest
Empower your team
Improve your communication with customers and suppliers
Assess your strength and weakness
Concentrate only on the BEST selling products/services
Improve your online presence
Constantly monitor feedback from your targeting audience
These are basic Anti-Crisis Marketing Rules that you have to implement in your business. We’ll go through all of them more thoroughly in our next posts. Meanwhile, if you have any concerns – send us your questions here at profit@infinityofprofit.com or give us a call on 0466 593 676.
FB group/page – 1 post a week
Instagram and Twitter – 1 post per week
GMB – 1 update per week
1 PERSONAL meeting per fortnight
Price start from $388 per week!
This is a definition from Wikipedia:
In Australia, a milk bar is a suburban local general store or café. Milk bars are traditionally a place where people pick up newspapers, and fast-food items like fish and chips and hamburgers, and where people can purchase milkshakes and snacks. They are essentially a smaller scale suburban form of the Convenience Store but are more likely to be “Mum and Pop” small business and not larger franchised operations.
Nice and easy small local business. Loved by many people around. Of course, there are many similar ones all around the world, in every country, just different names. But what may be the problem with this lovely business?
You can’t even guess – big supermarket chains!
How come, you ask? Easy!
Competition in our days is too tough and supermarkets decided to start the delivery business. It means, that you can order whatever you need while you on your working place and it will be delivered at the time you come home!
Brilliant!
Good on supermarkets, headache to Milk Bars.
How did it use to be?
People buy products in big shops and, then, when they need something small (or forgot to buy) – a bottle of milk, bread, salt, sugar, ice cream, etc. – they walked in the local Milk Bar. But now – you can order all these things even on your way home, through the mobile application. Milk Bars started to lose customers and … profits!
Milk Bar Australia – iProfit Ideas – School Of Marketing
Any ideas?
Can you compete with big players?
YES!
Just don’t sit still, start moving!
This is an IDEA for Milk Bars (small local shops) owners.
Do a small advertising campaign around you. Use letterbox marketing. Create a nice leaflet with the great offer:
WE DELIVER bottle of milk, bread or eggs to your door in … HALF AN HOUR!
Just give us a call and we bring it to you.
We can even write it on your personal account and you’ll pay (in cash) later.
How does it sound?
Think about this common situation. Mother starts to prepare breakfast/lunch to the family and … out of bread, milk, eggs and so on. What to do? Get dressed, jump in the car, go to the supermarket, walk around the stalls, etc.
Waste of time!
Just give a call to your local Milk Bar and the particular product will at your convenience in a couple of minutes (don’t forget, local Milk Bars are always around)!
Grow your business, guys!
This is a GREAT example of what should NEVER be done with a business!
French Salat Mix – Richmond – Australia – School Of Marketing
What do you see in this picture? You would expect (from a distance) nice French coffee shop. You are already intoxicated by the aroma of fresh pastries – hot croissants, fresh sandwiches, crunchy baguettes. Go, go, go! What a nice breakfast/lunch waiting for you here.
BUT! You coming closer and closer…. What can you see UNDER the delicious name?! Some kind of Vietnamese mixtures – Pho, Banh, Vietnamese Coffee, etc.!
Don’t get me wrong! I have nothing against Vietnamese cuisine. But, if I want to try French Baguette (as it stated on signage), I want to eat BAGUETTE, not Pho. And vice versa, if I am for a nice Vietnamese lunch, I would look for some Vietnamese signage.
French cuisine doesn’t include Vietnamese dishes. And no one will serve you hot croissant in a Vietnamese restaurant. This is a TOTAL mixture!
REMEMBER! The name of your business should MEAN what you do (serve, produce). And if you start to confuse clients they simply STOP visiting/using your business.
What do you call a boat – so it will float!
Will you be selling furniture in a store called “Car parts”? I don’t think so. The same is here: don’t serve Vietnamese cuisine under the French name. PERIOD!
