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This is a fantastic example of the over-creative approach to naming.
Many people respect British Airways as one of the best airlines in the world. But in connection with haircut….
What type of haircut may British Airways perform?
What you’ll expect to see on your head after takeoff or landing of huge Boeing?
I don’t think that you find a long line in front of this barber.
Think twice before you make such kind of mistakes – your business can very easily be shattered with a name like this.
Nothing unusual – just a car wash. Routine business, mostly local, although there are several chains. But we’ll talk about a single Hand Car Wash and not an automotive car washes. (Automotive ones usually belong to petrol station chain and it is a totally different business).
Hand Car Wash. Serving people from the local community.
More work during summer – it is nice weather, long days, everyone wants a shine and clear car.
Less work during winter – snow/rain/dirt everywhere, you wash the car in the morning – in the evening it is already dirty, no point washing it very often. As a result – fewer clients, problems with the business, struggling to survive.
Any ideas? What do you think owners can do? How they can survive?
Nowadays, first (and the last) idea that comes in mind – Facebook/Instagram and other Social Media. I don’t know WHY, but many business owners think that FB can solve all their promotional problems. Cheap, easy, huge engagement and …… poor results!
Let’s try to understand what is the problem and why it doesn’t give the desired result.
What do business owners try to do? Advertise their business through FB.
What do they advertise? SALE!
50% OFF for every new customer!
Just come to us and we’ll wash your car for half price!
Great! Fantastic! Huge outcome!
Car Wash is busy all day. Owner happy – business is growing!
But wait a minute, please! Is it really that good?
I don’t think so.
Let’s make some calculation:
Does FB advertising cost money? Yes.
Do you still have to pay for water, electricity, rent, etc.? Yes
Do you have to bring additional stuff in order to wash more cars? Yes
And finally, instead of 100% price you receive ONLY 50% of the price!
Another investment? Yes
Business profitability is calculated based on certain parameters. Based on these parameters the owner creates a price. Now, if he starts to operate with HALF price, it means that he incurs losses. And on top of these losses – the price of advertising!
Do you think it is a wise decision?
Probably YES, but only in one case – if ALL these cars become his regular clients.
Are all these cars to become his regular customers? NO WAY! Those clients are a totally different target audience – people, looking for the cheapest price no matter what! Long trip, traffic on the road, waste of time – doesn’t matter! They will ALWAYS look for 1 cent cheaper price. And it means that the owner of this car wash never see them again (unless he will announce 60% sale).
Loss of money and loss of time!
Let’s think “outside of the box” (very fashionable expression). You, like a car wash owner, want to receive permanent clientele, people who will come to you REGULARLY. It is not so important even HOW regular they will come (once a week, once a month, twice a year). The main idea – you know that they will come, you may rely on these clients and you can grow the business based on this clientele.
Who may be the regular client of the car wash? 95% – local people, people who live around. And this is YOUR TARGETED audience. You have to concentrate on it.
A couple of ideas are on the surface:
Monthly fee (like club payments)
Additional service – we will take your car, wash it and bring you back (while you watching your son’s football match on Sunday, for example)
A few words about each idea.
Monthly fee.
You can establish a monthly payment (if someone wants to pay in advance – for a year, for example, it should be a bit cheaper). This monthly payment includes the UNLIMITED amount of car wash per month and these clients serve out of the queue. The main trick – calculate the right monthly payment. It may seem that people will wash cars for free? NO! They will not wash cars more regular that they do it now. But in a low season owner will have guaranteed income and FEWER cars! For the owner, it will be guaranteed income round the year, for the customer – amazing service! Customers will LOVE your attitude and will bring friends and relatives. That what we finally need!
Additional service (maybe any type of service on top of regular)
You don’t want to start with a monthly subscription? No problem. You can add “bring it in and out” service. You know your slow times. You can offer your customers nice and easy service: my personnel will take your car, wash it and bring it back. For the same price (or, maybe, 10% service fee, but I wouldn’t recommend you to do this). What will be the outcome? The trustful connection between you and your clients! They will trust you and understand that you trying to do your best to serve them. They will stay with you forever and will bring you more and more new customers (notice: without ANY advertising!)
At the end of the day, you, as the Car Wash Owner, will decide what to do. Feed FB for one-time customers or build trust between you and your loyal audience.
Grow your business fast and efficient!
Congratulations!
Now you have your own FB Page. You created the first official picture of your baby – Page, where you can show people what are you doing. You’ve got the basics of how to Set Up a Facebook Business Page in place, it’s time to think about ways to optimise your Page to maximise engagement and meet your Facebook marketing goals.
Add A Call To Button
There are hundreds of reasons why people visit your page, and you may not be able to provide them with all the information they need right on your Page. But you can provide them with a way to get it by setting up a call-to-action (CTA) button.
Facebook’s built-in CTA button makes it virtually frictionless to give the customers what they’re looking for, including allowing them to engage with your business in real life.
By default, Facebook adds a Send Message button, encouraging visitors to contact you through Facebook Messenger. But you can change this to allow visitors to learn more about your business, shop, download your app, or book an appointment.
To customize your CTA, hover your mouse over the Send Message button on your Facebook Page, then select Edit Button. Choose the type of button you want, then select the specific message to appear on the button. When you’re happy with your choice, click Next.
Depending on the button you chose, you may be asked to select some additional options. When you’re ready, click Finish and your call-to-action button will go live.
Add a pinned post
Is there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.
A pinned post sits at the top of your Facebook Page, just under your cover image, so it’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.
Start by writing a normal post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.
Once you’ve pinned the post, you’ll see a blue thumbtack icon in the top right corner.
Make the most of tabs
Tabs appear on the left-hand side of your Facebook Page and include standard options such as the “About section” and photos. You can take your Page to the next level by adding other tabs and apps that enhance the user experience.
Facebook tab apps, such as TabSite, allow you to build custom tabs so that you can run campaigns and contests, share special offers, and capture leads.
If you are a developer or are working with a developer, and your Page has more than 2,000 fans, you can also create custom tabs from scratch. For more information on this, see the Facebook for Developers guide on Using Page Tabs.
Like other Pages
Since Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business rather than viewing it as simply an extension of your online presence. One way to build community is to feature other Pages that are relevant to your business but not competitors.
For example, if you run a shop in a popular shopping area or mall, you could feature other shops in the same area, like an online version of your local business improvement association or chamber of commerce. If you have a virtual business, you could feature other businesses in your industry that could provide additional value for your followers without competing directly with your products. And if you have another couple of projects that also have their FB pages, you may show them to your followers by adding as Like Pages.
To feature a Facebook for Business Page in your Likes Pages section, click the more icon (three dots) under the Page’s cover photo, then click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to Like the other business, then click Submit.
Review your settings
Your Facebook Page settings allow you to get into some pretty fine details about who can administer the page, where the page is visible, words banned from the page, and so on. You can also see how fans are interacting with your Page, including who has favourited it, and so much more.
Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.
To access your settings, just click Settings at the top right of your Facebook Page.
It’s important to check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.
Learn from Page Insights
The more information you have about your audience, the more content you can create to satisfy their needs. Facebook’s Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share.
Insights give you information about your Page’s overall performance, including data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching. You’ll also see how many comments and reactions are gained from specific posts – data that helps you plan future content.
A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number and address. This data is divided by demographics such as age, gender, country, city and device. It makes it easier for you to tailor future content to your audience.
Link to your Facebook Page from other web pages
Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking.
Simply link to your brand’s Facebook Page wherever you can. Include a link at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same whenever possible, such as when sharing content or mentioning your business.
Get verified
The coveted verification badge shows visitors to your Facebook Page that you’re legit – so they can be confident they’re dealing directly with your brand and not with an imposter or fan page.
Now your Facebook Page is set up and optimised. Follow our future posts and tips. Don’t hesitate to ask ANY questions, write comments or quote us on your FB pages or personal/company blogs.
How to add clickable phone numbers in WordPress
Smartphones in our days are one of the main sources of information. They radically changed the world and now every kid knows how to use it. That is why it is very important to have your website mobile-friendly. But what about phone numbers that you write in your WordPress posts and pages? How your clients should use it? Do they have to copy/paste them from browser to phone or there is an easier way in the 21st century? Just Click and Call?
Most of up to date smartphones automatically recognize a phone number. Only one necessary condition – it should be written in proper international format: country code, area code, phone number
<Country Code> <(Area Code) > <Local Number >
But not all smartphones are the same. Many people may use old models or some of your customers prefer simple ones. In this case, you have a good opportunity to lose a customer. Not everyone has a pen handy when browsing your website, not everyone knows how to use copy/paste function – there are many reasons WHY people can’t use your phone number to call you. Let’s help your customers to avoid this mess and CALL you in ONE CLICK!
Clickable Phone Number
The only thing you have to do to make your customer’s life easier is to write clickable phone number.
Simple?
YES!
Let’s create a clickable phone number. This is an easy step by step instruction on how to do this:
Change the phone number (put your country code, area code, and your phone number)
Save, publish or preview your post
Open a post in Text Editor or use the code in a template
If you want to use Skype itself to communicate with clients, just allow users to call you by providing Skype name:
<a href=“skype:username”>Skype</a>
SMS us
Some people prefer to write SMS instead of making calls (cheaper, easier or some other reasons). Great! You can easily provide this option to your customers. How? We think you may it guess now – just change the protocol:
Copy and paste one of the following lines:
<a href=“sms://+12345678912″> Send SMS to +1 (234) 567-8912</a>
Change the phone number (put your country code, area code, and your phone number)
Save, publish or preview your post
Open a post in Text Editor or use the code in a template
That is why so many people LOVE to use WordPress to build their websites. Easy to create, easy to perform, easy to communicate!
Enjoy your personal
One-Click Sale!
How to grow business fast and efficient
Stuck with the business?
Struggling to move forward or just standing at the crossroads?
Is it possible to increase profits without changing the business structure or investing huge amount of money?
At every stage of development, any business faces this dilemma – where to go further, how to grow efficiently?
So many questions.
Like a knife needs a sharpener, every business needs a fresh overlook, in order to operate more efficiently and profitably.
If it is all about you or your business – this book will help you to start your successful journey to the top of success. Your way to prosperity starts from a couple of basic things. Follow these easy steps and success will be your constant companion.
This book will answer most of the basic questions. It shows you many ways of development and will allow you to understand your own business better.
Download this book HERE, follow the steps in it and accelerate your business.
Good Luck!
Sincerely yours,
Infinite Profit team
Micro Tariff – our basic start-up tariff. Suitable for the FIRST website, just to understand what it is and how it may be used for your business.
Price starts from – YOU DON’T BELIEVE – $88
Help with domain registration
Help with hosting
Adaptive design
Different themes to choose from
Adaptive for any device design
Basic menu, and widgets
Filling the site with the information provided: contacts, information about the company – 3 basic pages
***The contents of the tariff can be changed, the package can be fully individualised.
Google Maps
I think everyone knows what it is, and everyone has used it more than once. We use it to find directions, routes, places of interest and …. BUSINESSES!
Today we will talk about a very important thing: How to rank your business on Google Maps.
We’re going to walk you through step by step how you can get more market share by optimizing your maps listing on Google.
The main objective here is to ensure you’re popping up for more and more searches allowing for more traffic. Overall, more sales.
Ok. The first question is: Why do you have to rank your business on Google Maps?
For some, the answer is absolutely obvious, but for someone, it’s not quite.
Overall it’s for better ROI – Return Of Investment, or, to put it more simply, to Increase the PROFITABILITY of your business.
A maps listing is going to give you more traffic, free of cost and allow for more market dominance on Google. As well with that, 68% of people say positive reviews make them trust a local business.
So both reviews and presence go hand in hand.
Step 1. GMB Listing
The first step is to create your Google Business listing. This can be done by going to Google My Business page.
Fill in your detail and Google will send you a postcard verifying your address within 14 days. Verify this code and you’re done.
Step 2. Citations
This will relate to not only your Maps Rankings but also your Organic presence in general.
Put simply, citations are online references to your site that use any contact details. Most of these will be directories.
Ensure all citation reference information is in sync with your website and My Business listing.
Step 3. Review of Generation
It’s simple to ask each customer to leave a review but not many of them will. 93% of customers say that their buying decisions are influenced by online reviews.
Ensure you’re overall reviews are above 4,5 stars.
Our article about the best way to generate Google Reviews you can find HERE.
One important thing here is reputation management. You want to ensure you’re responding to ANY negative reviews you may have.
Step 4. Engaging Content
Ensure your My Business page has relevant images, articles and blog posts constantly updated. If you work from home, take photos of random items like white board and tag the image as a workstation.
When writing your description, make sure it’s keyword dense but not spammy. Ensure that whatever the customer could type into Google, is present in your description.
When customers start engaging with this content, it will help grow all aspects of your business.
Step 5. Embed
The Last Piece of advice we have for today is to embed your maps listing on your website.
This will make sure Google knows your business actually exists.
The best way to do this is by clicking share/embed on your maps listing, then passing the code to your web developer.
In Conclusion:
Ranking your business on Google Maps is a very important part of your business promotion. It may be easily done by following Step By Step Guidelines:
Create your listing
Ensure your citations up to date
Develop a review strategy
Create engaging content
Embed your maps listing on your website
By doing this you will benefit by gaining more traffic, increasing sales and ensuring your dominant on Google.
If you feel that this is a bit out of your league, or just don’t have the time, then get in touch with us and we’ll help you to Grow Your Business Fast And Efficient!
Good Luck and All The Best!
Guess, what is this shop about?
Any ideas?
KidSexChange – Children’s Consignment Shop located! Local families can buy and sell children’s gently used clothing, toys and equipment at bargain prices.
What a nice name!
What a scary name!
Any ideas what may be behind these words?
Cosa Nostra? Al Capone?
No, No, No!
Just an exterminator company – Pest Controls Service. Funny? Definitely!
Just imagine: you find a cockroach and start yelling:
Call the Killer! Call the Killer!
Who do you think will arrive first – company representative or police?!
Probably, not the worst name for the insect-killing company, but…
Something tells me that it is not the best Naming example.
Name your business Carefully and Properly!
Good Luck!
Hello everyone!
This virus changed our life dramatically. And, of course, it is changing the way we do business. Many people around the world now locked in there houses/apartments, others have different restrictions, some businesses closed by the government.
We decided to help you to survive during these hard times. That is why we start this topic –
Anti-Virus Business Ideas
Here we will share with you ideas for business that will help you to overcome this world crisis.
Today we’ll start with FITNESS.
All around the world fitness clubs are among the businesses that shut down in the first place. How to survive? What should business owners and fitness instructors do?
The answer is simple – online fitness classes.
What do you need for this? Spare room at home, video camera or laptop with camera and program for video chat, like Skype or a similar one.
You define dates and time for group training, send it to your existing customers and inviting new ones (through social media, emails, etc.) and start online training.
The payment you can receive through PayPal or charge the client’s credit cards.
On top of group training, you can also do individual lessons for people who not “closed on quarantine”.
You save your existing clients, attract new ones, you will not get bored during lockdown time and earn money to pay bills.
Start reorienting your business today to reap the benefits of success tomorrow.
Good luck!
P.S. Have any questions regarding this idea? Have a different business and don’t know how to survive during crisis/lockdown? Don’t hesitate to ask us! We are here to help you to go through hard times. All our consultations and ideas are FREE!
What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so.
Let’s start from the beginning. In order to start a business, you have to have an IDEA:
What is your business about?
What goods will you produce?
What service will you provide?
When you answer these basic questions, you will define your business idea.
Business Idea
Yes, a business idea is the essence of your business. For example, automotive business, cleaning service, grocery shop, flower boutique and many other well-known types of businesses. You are a professional in a particular area and decide to start your business. Great news and good luck!
You are a professional tailor. Of course, you will establish an alteration shop or sewing workshop or clothing company. I assume, that you will not open your panel beaters workshop, grocery shop or jewellery business.
In this example – tailor (sewing or repairing clothes) – your Business IDEA. It may be a small alteration shop or big clothing company producing clothing all around the world. But will this idea be your IDEA for Business?
You think – YES!
I am telling you – NO!
Idea For Business
Let me explain to you some things. Take, for example, car manufactories (as the most obvious case). The IDEA of this business is to produce cars – vehicles, that move people and freight from point A to point B. And this is the Business IDEA of ALL car manufactories!
Starting to understand?
Moving forward. There are many car manufactories all over the world. At the first stage, when Ford only started with the NEW IDEA – self-propelled car – it was enough to have ONLY Business IDEA. He was first, he was alone and no one competed with him. But as time went on, and other businessmen, seeing the success of the Ford enterprise, began to open their automobile manufacturing plants.
Competition began.
Now we have dozens of companies with ONE Business IDEA – car manufacturing. How they will differentiate themselves on the market? How consumers may make the right choice? The business IDEA of moving a person or cargo from A to B – is the same for everyone: Mercedes, BMW, Ford, Mazda, Peugeot, etc.
What is the difference?
And here we come to the basic IDEA of this text – the difference between Business IDEA and IDEA for Business.
The difference is in …. DIFFERENCE!
Sounds shocking?
I agree, but this is the IDEA of a profitable business.
In our days, when the competition is too high, every company should show and promote their UNIQUENESS! Customers want to know WHY they have to buy a car from this manufacturer, clothing from this company and food from this store. They need an explanation. And company HAVE TO give these explanations to their clients, otherwise, the company will be cast into oblivion. That is life, our modern life.
This explanation, this UNIQUENESS called IDEA for Business. It is also known as Positioning IDEA (thanks to Al Ries and Jack Trout). The company, the business should work out the IDEA that may penetrate the mind of a potential customer and gain a foothold there. Only by creating the IDEA for Business you can stand out from competitors and ensure the success and prosperity of your business.
I have to add something very important to this: your IDEA should be INTANGIBLE!
“We are cheaper” – not an idea.
“We are better” – not an idea.
The potential consumer should be very comfortable with this IDEA, he should strive for it, associate himself with it. It should be his IDEA. Only in this case, consumers will be faithful to this product/service no matter what the competitors are doing.
Let’s look at some well-known examples.
Business IDEA
IDEA for business
Company
Business
Category
Cars
The ultimate driving machine
BMW
Car
Manufactories
Cars
Power of dreams
Honda
Car
Manufactories
Credit
Cards
There are some things moneycan’t buy. For everything else there is MasterCard
Master
Card
Financial
service
Bank
The Citi Never Sleeps
CitiBank
Financial
service
Did you feel the difference?
I can put here more and more examples. But the main IDEA is the following: people in our days do not buy cars, credit cards or clothes, but feelings, perceptions, status.
And this is the IDEA, IDEA for Business.
Customers will not buy a car, they will buy “Power Of Dream” or “The Ultimate Driving Machine”.
They will not use an ordinary credit card, they want to associate themselves with good and humanity.
I think now, you understand a bit better the difference between those definitions. Let’s shortly summarise it.
Business IDEA – this is WHAT is your business about (car manufacturing, house building, clothing design)
IDEA for Business – HOW you convince your potential customers to buy YOUR PRODUCT/SERVICE. The IDEA for customer’s MIND.
The way you explain people WHAT, WHY and FOR WHAT you doing your business. And this is the MOST IMPORTANT IDEA for the life of your business. Because, if you can’t explain to customers WHY they have to be your closest friends and followers, they will easily run away from you to your competitors at the first available opportunity. And you will have to start all your promotional campaigns from scratch.
Looks like a waste of money?
Yes!
That is why it is VITALLY IMPORTANT to create IDEA for Business before you start to promote it!
Good Luck and All The Best In Your Business!
Basic Features:
Business style, including Logo and Slogan
Naming Analysis
Corporate Business cards
Website, including registration and hosting fees
Idea for Business – Positioning Idea
Marketing Strategy
Social Media Accounts: Facebook, Instagram, Twitter
Google My Business (GMB)
Google Maps
Ongoing support for a year:
The Website maintains
Social Media management:
FB group/page – 1 renew a week
Instagram and Twitter – 1 post per week
GMB – 1 update per week
Google Reviews – ongoing support