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In Australia, a milk bar is a suburban local general store or café. Milk bars are traditionally a place where people pick up newspapers, and fast-food items like fish and chips and hamburgers, and where people can purchase milkshakes and snacks. They are essentially a smaller scale suburban form of the Convenience Store but are more likely to be “Mum and Pop” small business and not larger franchised operations.
Nice and easy small local business. Loved by many people around. Of course, there are many similar ones all around the world, in every country, just different names. But what may be the problem with this lovely business?
You can’t even guess – big supermarket chains!
How come, you ask? Easy!
Competition in our days is too tough and supermarkets decided to start the delivery business. It means, that you can order whatever you need while you on your working place and it will be delivered at the time you come home!
Brilliant!
Good on supermarkets, headache to Milk Bars.
How did it use to be?
People buy products in big shops and, then, when they need something small (or forgot to buy) – a bottle of milk, bread, salt, sugar, ice cream, etc. – they walked in the local Milk Bar. But now – you can order all these things even on your way home, through the mobile application. Milk Bars started to lose customers and … profits!
Milk Bar Australia – iProfit Ideas – School Of Marketing
Any ideas?
Can you compete with big players?
YES!
Just don’t sit still, start moving!
This is an IDEA for Milk Bars (small local shops) owners.
Do a small advertising campaign around you. Use letterbox marketing. Create a nice leaflet with the great offer:
WE DELIVER bottle of milk, bread or eggs to your door in … HALF AN HOUR!
Just give us a call and we bring it to you.
We can even write it on your personal account and you’ll pay (in cash) later.
How does it sound?
Think about this common situation. Mother starts to prepare breakfast/lunch to the family and … out of bread, milk, eggs and so on. What to do? Get dressed, jump in the car, go to the supermarket, walk around the stalls, etc.
Waste of time!
Just give a call to your local Milk Bar and the particular product will at your convenience in a couple of minutes (don’t forget, local Milk Bars are always around)!
Grow your business, guys!
For people who understand the importance of Internet presence. Packed with many useful features to help you grow your business on the web.
Give fire to your business!
Price starts from $1188
Setting up hosting, installing CMS, installing plugins
Setting the theme of the site, menu, widgets
SEO ready
Adaptive for any device design
Filling the site with the information provided: contacts, articles, information about us, etc. (no more than 10 pages)
Setting the feedback form
Installing SiteMap to improve search engine indexing
Technical support site for 3 months (no more than 3 hour during this period, including initial training)
10 photos or a set of icons from Deposit Photo
Preparing for SEO (installing SEO module, prescribing Title, Description, Alt on the text of pages)
Correction of PHP code and CSS styles for better display of content
Registration in the Google search network with monitoring tools
***The contents of the tariff can be changed, the package can be fully individualised.
Three months passed by and it is time to share with you some results of our hard job. This report will be mostly dedicated to Market Promotions and Applications themselves.
Riders and Drivers expectations still in progress because of the enormous amount of collected data. Thanks to everyone who shared their feedback with us. We will definitely analyse all this information and develop clear recommendations for service providers.
Applications – Software
1. Uber
No doubts, THE BEST software for now on the Australian market. Still many questions to:
route directions,
up-to-date road and traffic information,
pinpoint pick up points
But they are working on the improvement of these issues. The main issue is the Pick-Up point. The rest may be solved by Drivers themselves through Google maps or Waze.
2. Didi
This is the second-best application. It definitely can’t be used to drive, but Pick Up points are nearly accurate. The rest is unacceptable. It is not responsive, delays may occur up to the minute and hundreds of meters. Good in conjunction with Google maps and Waze.
3. Taxify – Bolt
The worst one out of these three. Doesn’t show suburb, very approximate Pick-Up point, destination point may be hundreds of meters away from the real one. Nor responsive at all! If you change your route – still showing you the old one. That is why CAN NOT be used to drive!
General conclusion.
Guys, it is better to concentrate on your main business idea – Rideshare. Leave maps and routes to Google, they are THE BEST on the market (was, is and will be)! Try to improve your service and don’t waste your time on maps application.
Promotions (Marketing)
1. Uber
Advantages
Trying to create more reasons for Riders and Drivers to use Uber. They are still Australia’s Number 1 rideshare company (with a HUGE gap) but are beginning to realise that active competitors have appeared on the market. Some new useful features that were introduced to the market:
new services for Riders (for example, Pool and Comfort).
more Riders discounts to try these services
some loyalty discounts
Drivers bonuses for the increasing amount of rides
Bonuses for consecutive rides
All these features working good on the market. They have to stick to the most valuable promotions and create more reasons for both parts to use their service.
Problems and Ideas
The main problem is Brand Loyalty. Of course, Uber done the best ever job on the market: they change the word “TAXY” to the word “UBER” in the customer’s mind. But you can’t forever benefit from only one this achievement. Other companies also want to receive their piece of pie and will bite the leader constantly.
The first wake-up call for Uber is Lift. They have outdone Uber in America! Just because they concentrated on the service itself, not in helicopter riders, underwater journey and worldwide domination. Uber should make the right conclusion from this accident. If they will not give Riders and Drivers valuable (intangible) reasons to stick to there service, ANYONE may overtake them on the exact market.
I wrote about the global idea that may help any rideshare company become Number 1 throat the world here: Around The World In 80 Days
Some easy steps may be done here and now:
Promotions should be aimed at increasing LOYALTY, by giving Riders and Drivers more reasons to use Uber more often.
Don’t change Promotions too often.
Each Promo should have its own meaning – you must clearly understand what are you doing and what do you want to achieve with this step (for example, Drivers and Riders rating – for now, this is a meaningless feature)
Give Riders and Drivers more INTANGIBLE reasons to use Uber rather than other applications (cumulative discounts, incentive prizes, develop a sense of pride in using Uber)
Conclusion
A lot of work should be done in order to stay at Number 1 in Australia. Branding and Positioning questions are still extremely actual for Uber Australia.
2. DiDi
Advantages
Very dynamic company. Trying to conquer the market extremely aggressively.
Looking for Riders and Drivers feedback.
Covering the market with CHEAP rides. The main DiDi Idea (as far as it sounds on the market) – We Are CHEAP! Ready to invest in the business.
But that is it! And here we have a bunch of problems.
Problems and Ideas
We Are CHEAP – can’t be Positioning Idea. Next player (reacher than you) can appear on the market, offer much cheaper products – rides – and win this race of money. In this situation, you have to offer something more valuable rather than price.
I understand that Uber did a great job, they have much more Drivers (that is why they can offer better/faster service), they covering the most of business trips and may offer a bigger range of products.
But why not concentrate on the different target audience? You can take youngsters who really care about $2-3 cheaper rides. But they need a bit different service!
For example, they ready to wait additional time for the car, but they would love to order someone in particular or have a possibility to CHAT with friends who travelling in another car. Give them this opportunity via your application and this category will be yours forever!
Another audience – middle class. They also care about $2-3 cheaper rides. In this situation, you can offer them an alternative to public transport. The more you use DiDi the cheaper your rides, for example. Calculate how much do they spend on public transport per week and give them a reasonable alternative.
Conclusion
You should look for your specific audience.
Create a demand for your rides and STOP stealing riders – this is against business ethics (look at DiDi Driver screenshot).
DiDi Driver App
Leave business clients for now – you don’t have enough Drivers to cover the business needs. Concentrate on additional application features and different audience.
3. Taxify – Bolt
Advantages
A fixed price for Riders. No matter How and What – the price is fixed and cheap for the customer. This is the main advantage, but it makes Drivers life much harder: what if we have traffic or closed road on the route? A long conversation with support may fix this problem, but it takes time and patience.
What else? I don’t think that we found much more advantages. They are still not so active in the market, so it’s difficult to identify more pluses.
Problems and Ideas
The main problem – the application itself and lack of promotions. For the last 3-4 month, they’ve done ONLY ONE promo – X% discount for the new Riders. And that is it and NOT ENOUGH to enter and gain a foothold in the market.
That is why the main uses of Bolt application in Australia are foreigners from Europe. I can assume that in Europe they are much more popular than here, in Australia.
Conclusion
It is difficult to give advice if you do not know the general policy of the company, but they definitely should behave much more aggressively in the market if they want to achieve any decent success.
General conclusion
YES, rideshare business is a very promising and profitable one. BUT you have to create a UNIQUE idea in order to stay steadily in the market. You can’t offer the same services, promotions, discounts and features just copied your competitors. Stop for a minute, step aside, look at your business from the customer’s point of view and create your UNIQUE features in order to tie YOUR customers to YOUR business.
If you can’t work out your personal idea, you can adopt this one to your business –
Alternatively, contact Infinite Profit and we’ll do it together.
Good Luck and All The Best!
This is very funny! Especially when you understand that their business is part of marketing itself.
Spermies – School Of Marketing – Infinite Profit
I want to create something when I am looking for a design studio, but I don’t want to give birth for my future promo materials, it is too weird and complicated.
In this case, I really want to see the person who offered/created this name and much more interesting to meet the owner of this business who ACCEPTED this name!
Brave person, no doubts!
Good Luck, guys!
Ready to expose your business in front of millions and millions? Decided to take the next step in business development?
This is a great decision! Congratulations!
Social Media is waiting for you!
Facebook, Instagram, Pinterest, Twitter, Linkedin – how to deal with them? Where to start? What to do?
We are here to help you to navigate in this ocean of information.
We created 2 basic packages for companies and business owners who want to start/continue/improve there presence in Social Media.
Let’s start:
Basic package: 3 plus 3
Facebook and Instagram, 3 posts per week
Package includes:
3 posts per week on your FB page (image + text)
3 posts per week on your Instagram page (image + text)
Images: you provide photos of your products or desired images, otherwise we’ll use random images related to your service/products
Text: it would be better if you can provide us with some info materials, otherwise…. (we discuss this)
Price: $88/week
Social Media Package – School Of Marketing
Advanced package: 3 plus 5
Facebook, Instagram and Pinterest/Twitter/Linkedin/Google Business
Package includes:
5 posts per week on your FB page (image + text)
5 posts per week on your Instagram page (image + text)
5 posts per week on your Pinterest/Twitter/Linkedin/Google Business page (image + text)
Images: you provide photos of your products or desired images, otherwise we’ll use random images related to your service/products
Text: it would be better if you can provide us with some info materials, otherwise…. (we discuss this)
Price: $188/week
Social Media – School Of Marketing
All packages are negotiable. We can add/change Social Media, increasing the number of posts, play with images and texts. And, of course, we can create YOUR PERSONAL package suitable for your needs.
One small professional advice at the end:
Before we’ll start promoting your product/service check this thing:
To build a website you need both a domain name and web hosting account. How and where you can get your Domain name we wrote in our previous post here.
Buying a domain name alone only gives you the right to use that particular domain name for a specific period (usually 1 year). You need web hosting to store your website’s files.
Web hosting is the place where all the files of your website live. It is like the home of your website where it actually lives.
Web Hosting – School Of Marketing – Infinite Profit
A good way to think about this is if the domain name was the address of your house, then web hosting is the actual house that addresses points to. All websites on the internet, need web hosting.
When someone enters your domain name in a browser, the domain name is translated into the IP address of your web hosting company’s computer. This computer contains your website’s files, and it sends those files back to the users’ browsers.
Web hosting companies specialize in storing and serving websites. They offer different types of hosting plans to their customers. We would recommend you Hostgator.com as a hosting provider for your first website. The main reason – reasonable value for money.
You can start your journey. See you soon with the next steps towards a profitable business.
Nothing unusual – just a car wash. Routine business, mostly local, although there are several chains. But we’ll talk about a single Hand Car Wash and not an automotive car washes. (Automotive ones usually belong to petrol station chain and it is a totally different business).
Hand Car Wash. Serving people from the local community.
More work during summer – it is nice weather, long days, everyone wants a shine and clear car.
Less work during winter – snow/rain/dirt everywhere, you wash the car in the morning – in the evening it is already dirty, no point washing it very often. As a result – fewer clients, problems with the business, struggling to survive.
Any ideas? What do you think owners can do? How they can survive?
Car Wash Ideas – School Of Marketing – Infinite Profit
Nowadays, first (and the last) idea that comes in mind – Facebook/Instagram and other Social Media. I don’t know WHY, but many business owners think that FB can solve all their promotional problems. Cheap, easy, huge engagement and …… poor results!
Let’s try to understand what is the problem and why it doesn’t give the desired result.
What do business owners try to do? Advertise their business through FB.
What do they advertise? SALE!
50% OFF for every new customer!
Just come to us and we’ll wash your car for half price!
Great! Fantastic! Huge outcome!
Car Wash is busy all day. Owner happy – business is growing!
But wait a minute, please! Is it really that good?
I don’t think so.
Let’s make some calculation:
Does FB advertising cost money? Yes.
Do you still have to pay for water, electricity, rent, etc.? Yes
Do you have to bring additional stuff in order to wash more cars? Yes
And finally, instead of 100% price you receive ONLY 50% of the price!
Another investment? Yes
Business profitability is calculated based on certain parameters. Based on these parameters the owner creates a price. Now, if he starts to operate with HALF price, it means that he incurs losses. And on top of these losses – the price of advertising!
Do you think it is a wise decision?
Probably YES, but only in one case – if ALL these cars become his regular clients.
Are all these cars to become his regular customers? NO WAY! Those clients are a totally different target audience – people, looking for the cheapest price no matter what! Long trip, traffic on the road, waste of time – doesn’t matter! They will ALWAYS look for 1 cent cheaper price. And it means that the owner of this car wash never see them again (unless he will announce 60% sale).
Loss of money and loss of time!
Let’s think “outside of the box” (very fashionable expression). You, like a car wash owner, want to receive permanent clientele, people who will come to you REGULARLY. It is not so important even HOW regular they will come (once a week, once a month, twice a year). The main idea – you know that they will come, you may rely on these clients and you can grow the business based on this clientele.
Who may be the regular client of the car wash? 95% – local people, people who live around. And this is YOUR TARGETED audience. You have to concentrate on it.
A couple of ideas are on the surface:
Monthly fee (like club payments)
Additional service – we will take your car, wash it and bring you back (while you watching your son’s football match on Sunday, for example)
A few words about each idea.
Monthly fee.
You can establish a monthly payment (if someone wants to pay in advance – for a year, for example, it should be a bit cheaper). This monthly payment includes the UNLIMITED amount of car wash per month and these clients serve out of the queue. The main trick – calculate the right monthly payment. It may seem that people will wash cars for free? NO! They will not wash cars more regular that they do it now. But in a low season owner will have guaranteed income and FEWER cars! For the owner, it will be guaranteed income round the year, for the customer – amazing service! Customers will LOVE your attitude and will bring friends and relatives. That what we finally need!
Additional service (maybe any type of service on top of regular)
You don’t want to start with a monthly subscription? No problem. You can add “bring it in and out” service. You know your slow times. You can offer your customers nice and easy service: my personnel will take your car, wash it and bring it back. For the same price (or, maybe, 10% service fee, but I wouldn’t recommend you to do this). What will be the outcome? The trustful connection between you and your clients! They will trust you and understand that you trying to do your best to serve them. They will stay with you forever and will bring you more and more new customers (notice: without ANY advertising!)
At the end of the day, you, as the Car Wash Owner, will decide what to do. Feed FB for one-time customers or build trust between you and your loyal audience.
Grow your business fast and efficient!
YES!
Facebook, Instagram and other Social Media are a very powerful instrument of promotion in our days. But like any other powerful thing, it may help you to grow your business or may bury it.
Imagine you buy a modern and powerful car. If you know how to drive – it brings you from A to B very fast and comfortable. But…. If you don’t know how to drive or you a really bad driver? The huge probability that your trip will end in the nearest (or the next one) ditch. That is why people hire driver instructor and have several driving lessons before they start driving themselves. Or they hire a professional driver who will drive them around.
Social Media Marketing – School Of Marketing – Infinite Profit
The same is with Social Media. If you don’t know the matter, you newbie on this market – better not to start by yourself. There are 2 ways:
Go through different courses and become a new professional
Hire a professional to do a Social Media job
Both ways are good, but think about this:
You are a business owner. You created your business, you are professional in what you doing. Would you rather learn accounting, marketing, advertising, law, etc. or you’ll hire professionals who know how to do it? And leave for yourself YOUR BUSINESS? Concentrate on what you know better, what you LOVE and want to do! Outsource other problems and obstacles to professional. It will be much more efficient!
Sorry for the long intro, now we come to the main topic of this post – Social Media Marketing Strategy.
Social Media Strategy – School Of Marketing
This startup package includes:
Business analysis
The thing to start with – we have to understand your business as deep as we can. Your business is your baby. You create it, you raise it, you care about it! Share your experience with us. Without this knowledge we can’t help you to promote your service/goods correctly
Competitor analysis
You are not alone here on the Earth. Someone else also doing something similar. Show us your competitors and we’ll check what they do. We have to know this in order not to copy/paste the same ideas.
Goal settings
We have to know: WHERE do you want to go? What is your starting position? What do you want to achieve? Brand awareness, more sales, leads or other possible outcomes. Based on this information we can Crete YOUR PERSONAL ROUTE TO SUCCESS from A (now) to B (your prosperous future)
Positioning idea
What is your UNIQUENESS? How you can stand out from the crowd? How to reach the mind of potential clients? All these questions should be answered before we start the campaign. Answers for these questions give us an opportunity to create a UNIQUE IDEA for your promotion.
Promotion program
It includes: recommended Social Media channels, series of images and texts, schedule of posting, result tracking and monitoring methods.
That is pretty much all. Something missing? Ahhhhh, yes, one small detail – price.
Nowadays, every business should have its own website. It is MUST!
But not many business owners know that a website (just like your car) required REGULAR SERVICE!
What for do you need REGULAR SERVICE?
One of the main reason – search engines VISIBILITY. Every search engine (Google, Yahoo, Bing, etc.) regularly checking the whole Internet and checking ALL websites. If they are alive – search engines pushing it up a bit. If they are dead (nothing happening, no visitors, etc.) – search engines putting it down.
Another reason – SECURITY. You don’t want to lose your website, we are sure. But sometimes, bad people (hackers or other types of burglars) trying to use your website for spam sending, testing different cracking software, etc. To prevent this, you need to regularly maintain and service your website.
Website Care Service – Infinite Profit
Website Care Service includes (on a weekly basis)
Posting industry related news on your website
Facebook group/page updates
Twitter and Instagram support
Keeping track of your website security
Monitoring search engines visibility
Maintaining your Social Media pool – it is VERY important for search engine visibility!
Prices start from $188
Ready to order?
Send an enquiry profit@infinityofprofit.com and one of our managers will be in touch with you within 48 hours!
How to add clickable phone numbers in WordPress
Smartphones in our days are one of the main sources of information. They radically changed the world and now every kid knows how to use it. That is why it is very important to have your website mobile-friendly. But what about phone numbers that you write in your WordPress posts and pages? How your clients should use it? Do they have to copy/paste them from browser to phone or there is an easier way in the 21st century? Just Click and Call?
Most of up to date smartphones automatically recognize a phone number. Only one necessary condition – it should be written in proper international format: country code, area code, phone number
<Country Code> <(Area Code) > <Local Number >
But not all smartphones are the same. Many people may use old models or some of your customers prefer simple ones. In this case, you have a good opportunity to lose a customer. Not everyone has a pen handy when browsing your website, not everyone knows how to use copy/paste function – there are many reasons WHY people can’t use your phone number to call you. Let’s help your customers to avoid this mess and CALL you in ONE CLICK!
Clickable Phone Numbers – School Of Marketing
Clickable Phone Number
The only thing you have to do to make your customer’s life easier is to write clickable phone number.
Simple?
YES!
Let’s create a clickable phone number. This is an easy step by step instruction on how to do this:
Change the phone number (put your country code, area code, and your phone number)
Save, publish or preview your post
Open a post in Text Editor or use the code in a template
If you want to use Skype itself to communicate with clients, just allow users to call you by providing Skype name:
<a href=“skype:username”>Skype</a>
SMS us
Some people prefer to write SMS instead of making calls (cheaper, easier or some other reasons). Great! You can easily provide this option to your customers. How? We think you may it guess now – just change the protocol:
Copy and paste one of the following lines:
<a href=“sms://+12345678912″> Send SMS to +1 (234) 567-8912</a>
Change the phone number (put your country code, area code, and your phone number)
Save, publish or preview your post
Open a post in Text Editor or use the code in a template
That is why so many people LOVE to use WordPress to build their websites. Easy to create, easy to perform, easy to communicate!
Enjoy your personal
One-Click Sale!
Click – Call – Sell – School Of Marketing
The Top High end of web building. For those who understand the importance of PROFESSIONAL web design and promotion.
Welcome to our High School – iProfit from Infinite Profit School of Marketing
Price starts from $2288
Setting up hosting, installing CMS, installing plugins
Setting the theme of the site, menu, widgets
Adaptive for any device design
Filling the site with the information provided: contacts, articles, information about us, etc. (no more than 20 pages)
Setting the feedback form
Installing SiteMap to improve search engine indexing
Technical support site for 6 months. (no more than 6 hour during this period, including initial training)
20 photos or set of icons from Deposit Photo
Preparing for SEO (installing SEO module, prescribing Title, Description, Alt on the text of pages)
Correction of PHP code and CSS styles for better display of content
Registration in the Google search network with monitoring tools
Analysis of competitor sites with practical recommendations
Analysis of external optimisation methods used by competitors with sources, issuing up to 500 keywords for a site relevant topic
Install and configure the callback button
Installing online chat on the site
Installation of 2 full-scale questionnaires to survey site visitors
Installing and configuring the pop-up module
Registration in search networks Bing, Yahoo
Installation of Schema.org and Open Graph micro-marking, creating snippets on pages
Connect domain mail
Connect Google Mail API (for successful and secure mailing to customers)
Installing the secure HTTPS protocol
***The contents of the tariff can be changed, the package can be fully individualised.
Now, when you have your personal/business FB page, it is time to work out who is responsible for what.
There are 6 different types of roles for people who manage Pages. When you create a Page, you automatically become the Page’s admin, which means you can change how the Page looks and publish as the Page. Only an admin can assign roles and change others’ roles.
This table outlines the 6 Page roles (across) and what they’re able to do (down)
FB Page Roles – School Of Marketing
Who Am I?
Your role determines what you can do on a Page. To see your role:
Click Settings at the top of your Page.
Click Page Roles in the left column.
From here, you can see your role listed below your name.
How do I manage roles from my FB Page?
This is a very important question! Be careful about distributing different roles.
We assume you don’t want to be involved in FB life 24/7. Sometimes you need to rest, enjoy offline life, talk to friends (not only chat with them). In this case, you need to delegate your Admin role (or some other duties) to someone. It may be your friend, agency, family member, your dog, probably…..
NB!!! You’ll need to be an admin to manage roles for your Page! Don’t FORGET!
There’s no limit to the number of people who can have a role on a Page.
FB Settings Page Roles – School Of Marketing
Give Someone a Role
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Type a name or email in the box and select the person from the list that appears.
Click Editor to select a role from the dropdown menu.
Click Add and enter your password to confirm.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.
Remove Someone Who Has a Role
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Click Edit next to the person you want to remove, and then click Remove.
Click Confirm. You may need to enter your password.
You can always remove yourself from a Page, but if you’re the Page’s only admin, you’ll need to add another admin first.
Change Someone’s Role
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Click Edit next to the name of the person whose role you want to change and then select a new role from the dropdown menu.
Click Save. You may need to enter your password to confirm.
