This is a GREAT example of what should NEVER be done with a business!
French Salat Mix – Richmond – Australia – School Of Marketing
What do you see in this picture? You would expect (from a distance) nice French coffee shop. You are already intoxicated by the aroma of fresh pastries – hot croissants, fresh sandwiches, crunchy baguettes. Go, go, go! What a nice breakfast/lunch waiting for you here.
BUT! You coming closer and closer…. What can you see UNDER the delicious name?! Some kind of Vietnamese mixtures – Pho, Banh, Vietnamese Coffee, etc.!
Don’t get me wrong! I have nothing against Vietnamese cuisine. But, if I want to try French Baguette (as it stated on signage), I want to eat BAGUETTE, not Pho. And vice versa, if I am for a nice Vietnamese lunch, I would look for some Vietnamese signage.
French cuisine doesn’t include Vietnamese dishes. And no one will serve you hot croissant in a Vietnamese restaurant. This is a TOTAL mixture!
REMEMBER! The name of your business should MEAN what you do (serve, produce). And if you start to confuse clients they simply STOP visiting/using your business.
What do you call a boat – so it will float!
Will you be selling furniture in a store called “Car parts”? I don’t think so. The same is here: don’t serve Vietnamese cuisine under the French name. PERIOD!
Google Maps
I think everyone knows what it is, and everyone has used it more than once. We use it to find directions, routes, places of interest and …. BUSINESSES!
Today we will talk about a very important thing: How to rank your business on Google Maps.
We’re going to walk you through step by step how you can get more market share by optimizing your maps listing on Google.
The main objective here is to ensure you’re popping up for more and more searches allowing for more traffic. Overall, more sales.
Ok. The first question is: Why do you have to rank your business on Google Maps?
For some, the answer is absolutely obvious, but for someone, it’s not quite.
Overall it’s for better ROI – Return Of Investment, or, to put it more simply, to Increase the PROFITABILITY of your business.
A maps listing is going to give you more traffic, free of cost and allow for more market dominance on Google. As well with that, 68% of people say positive reviews make them trust a local business.
So both reviews and presence go hand in hand.
Grow Your Business With Google Maps – Infinite Profit – School Of Marketing
Step 1. GMB Listing
The first step is to create your Google Business listing. This can be done by going to Google My Business page.
Fill in your detail and Google will send you a postcard verifying your address within 14 days. Verify this code and you’re done.
Step 2. Citations
This will relate to not only your Maps Rankings but also your Organic presence in general.
Put simply, citations are online references to your site that use any contact details. Most of these will be directories.
Ensure all citation reference information is in sync with your website and My Business listing.
Step 3. Review of Generation
It’s simple to ask each customer to leave a review but not many of them will. 93% of customers say that their buying decisions are influenced by online reviews.
Ensure you’re overall reviews are above 4,5 stars.
Our article about the best way to generate Google Reviews you can find HERE.
One important thing here is reputation management. You want to ensure you’re responding to ANY negative reviews you may have.
Step 4. Engaging Content
Ensure your My Business page has relevant images, articles and blog posts constantly updated. If you work from home, take photos of random items like white board and tag the image as a workstation.
When writing your description, make sure it’s keyword dense but not spammy. Ensure that whatever the customer could type into Google, is present in your description.
When customers start engaging with this content, it will help grow all aspects of your business.
Step 5. Embed
The Last Piece of advice we have for today is to embed your maps listing on your website.
This will make sure Google knows your business actually exists.
The best way to do this is by clicking share/embed on your maps listing, then passing the code to your web developer.
In Conclusion:
Ranking your business on Google Maps is a very important part of your business promotion. It may be easily done by following Step By Step Guidelines:
Create your listing
Ensure your citations up to date
Develop a review strategy
Create engaging content
Embed your maps listing on your website
By doing this you will benefit by gaining more traffic, increasing sales and ensuring your dominant on Google.
If you feel that this is a bit out of your league, or just don’t have the time, then get in touch with us and we’ll help you to Grow Your Business Fast And Efficient!
Good Luck and All The Best!
YES!
Facebook, Instagram and other Social Media are a very powerful instrument of promotion in our days. But like any other powerful thing, it may help you to grow your business or may bury it.
Imagine you buy a modern and powerful car. If you know how to drive – it brings you from A to B very fast and comfortable. But…. If you don’t know how to drive or you a really bad driver? The huge probability that your trip will end in the nearest (or the next one) ditch. That is why people hire driver instructor and have several driving lessons before they start driving themselves. Or they hire a professional driver who will drive them around.
Social Media Marketing – School Of Marketing – Infinite Profit
The same is with Social Media. If you don’t know the matter, you newbie on this market – better not to start by yourself. There are 2 ways:
Go through different courses and become a new professional
Hire a professional to do a Social Media job
Both ways are good, but think about this:
You are a business owner. You created your business, you are professional in what you doing. Would you rather learn accounting, marketing, advertising, law, etc. or you’ll hire professionals who know how to do it? And leave for yourself YOUR BUSINESS? Concentrate on what you know better, what you LOVE and want to do! Outsource other problems and obstacles to professional. It will be much more efficient!
Sorry for the long intro, now we come to the main topic of this post – Social Media Marketing Strategy.
Social Media Strategy – School Of Marketing
This startup package includes:
Business analysis
The thing to start with – we have to understand your business as deep as we can. Your business is your baby. You create it, you raise it, you care about it! Share your experience with us. Without this knowledge we can’t help you to promote your service/goods correctly
Competitor analysis
You are not alone here on the Earth. Someone else also doing something similar. Show us your competitors and we’ll check what they do. We have to know this in order not to copy/paste the same ideas.
Goal settings
We have to know: WHERE do you want to go? What is your starting position? What do you want to achieve? Brand awareness, more sales, leads or other possible outcomes. Based on this information we can Crete YOUR PERSONAL ROUTE TO SUCCESS from A (now) to B (your prosperous future)
Positioning idea
What is your UNIQUENESS? How you can stand out from the crowd? How to reach the mind of potential clients? All these questions should be answered before we start the campaign. Answers for these questions give us an opportunity to create a UNIQUE IDEA for your promotion.
Promotion program
It includes: recommended Social Media channels, series of images and texts, schedule of posting, result tracking and monitoring methods.
That is pretty much all. Something missing? Ahhhhh, yes, one small detail – price.
Here we’ll talk about your FIRST step towards wealth, prosperity and an increase in profits. The first step in your Anti-Crisis Marketing Rules is – The New Marketing Plan.
Don’t forget, we starting “from scratch”, time to forget your “before crisis” experience and start a new life. Hard times – sharp movements.
You have to narrow your assortment. Or, if you offering service, reduce the number of services provided. Why? Because you want to be BETTER and FASTER than your competitors and don’t want to lose clients who can afford your service/goods in these hard times.
Extend your working hours. Depending on the type of your business, you can start earlier or stay open later.
Increase your involvement in all business processes. It allows you to reduce expenses (you can work after/before hours instead of your personnel) and keep abreast of up to date situation in your business.
Educate your staff. It is very important! Tough times – tough decisions and your personnel should be aware of what is going on in the business. Otherwise – they can’t help you.
Create VERY SHORT-TERM goals. Day by day plan is an IDEAL thing, but try switching to a weekly cycle.
Increase the quality of your goods/services. Try to offer your customers recurring payments plans instead of a one-off payment. It is better to have more LOYAL clients rather than trying to increase the price and LOSE the customer.
Try to ADD some features that you didn’t have before: free delivery, different payment options, rewards for multiply purchase, free samples and offers, etc.
These are BASIC things that you have to include in your NEW Marketing plan. Monitor it carefully and regularly, check all nuances EVERY day, correct your activity EVERY week and you’ll stay afloat during these challenging times.
If you ready to START, want to implement these or other possible things in your business, or just you any concerns – send us your requests and questions here at profit@infinityofprofit.com or give us a call on 0466 593 676
The FIRST consultation is FREE!
Web Hosting – Easy Steps
To build a website you need both a domain name and web hosting account. How and where you can get your Domain name we wrote in our previous post here.
Buying a domain name alone only gives you the right to use that particular domain name for a specific period (usually 1 year). You need web hosting to store your website’s files.
Web hosting is the place where all the files of your website live. It is like the home of your website where it actually lives.
Web Hosting – School Of Marketing – Infinite Profit
A good way to think about this is if the domain name was the address of your house, then web hosting is the actual house that addresses points to. All websites on the internet, need web hosting.
When someone enters your domain name in a browser, the domain name is translated into the IP address of your web hosting company’s computer. This computer contains your website’s files, and it sends those files back to the users’ browsers.
Web hosting companies specialize in storing and serving websites. They offer different types of hosting plans to their customers. We would recommend you Hostgator.com as a hosting provider for your first website. The main reason – reasonable value for money.
You can start your journey. See you soon with the next steps towards a profitable business.
It is time to START! Start your business from scratch, reorganise your existing one or create something totally new. But you have to understand: we are in a new era. New era – new rules. Here are a couple of basic Anti-Crisis Marketing Rules that you HAVE TO follow in order to be successful under the new world order.
Create a new anti-crisis Marketing plan
Become more open and honest
Empower your team
Improve your communication with customers and suppliers
Assess your strength and weakness
Concentrate only on the BEST selling products/services
Improve your online presence
Constantly monitor feedback from your targeting audience
These are basic Anti-Crisis Marketing Rules that you have to implement in your business. We’ll go through all of them more thoroughly in our next posts. Meanwhile, if you have any concerns – send us your questions here at profit@infinityofprofit.com or give us a call on 0466 593 676.
First consultation – FREE!
I think everyone remembers a fable called “The Three Little Pigs”. This is a story about three pigs that build three houses of different materials. One pig, Browny, built a house of straw while the second pig, Whitey, built his house with sticks. They built their houses very quickly and then sang and danced all day because they were lazy. The third little pig, Blacky, worked hard all day and built his house with bricks. A Big Bad Wolf blows down the first two pigs’ houses, made of straw and sticks respectively, but is unable to destroy the third pig’s house made of bricks.
The primary moral lesson learned from “The Three Little Pigs” is that hard work and dedication pay off. While the first two pigs quickly built homes and had more free time to play, the third pig laboured in the construction of his house of bricks.
This is easy, simple, and familiar, but what the connection between this fable and POSITIONING of your business? At first glance – nothing in common. However, in reality, this is THE CLEAREST illustration of the need for business POSITIONING.
The Three Little Pigs and Business Positioning
The Three Little Pigs Start Their Business
Newly build industrial area. Companies just move here, but there is no infrastructure created yet. Browny, Whitey and Blacky decide to open their food-related businesses in the area. Good idea! People have to eat and drink every day and this service will definitely be in demand…and so they start.
The first brother: STRAW house.
Browny, the laziest one, choose the easiest way. He bought the van and installed a coffee machine inside (or just rented fully equipped van for this kind of business). Great idea! Now he begins his day early in the morning, riding around the area and selling coffee with small cookies. Good business! A couple of hours a day and he is FREE to enjoy life. What a beautiful idea!
There is only ONE problem – he doesn’t have any sort of connection with his customers. If he came, they bought a coffee. If he was sick, has problems with the van, etc. – customers would look around for another vendor. No one will wait for Browny’s van.
The second brother – STICKS house.
Whitey, a bit cleverer than a brother, was more creative and went a little further. Browny sells coffee in the morning, but what do people do in the afternoons? He rented a small place, made a quick renovation, put a few tables and opened a small canteen that sells sandwiches, burgers, drinks, tea and other food. He just wants to FEED the people. Nothing in particular – just inviting people to have something for lunch during the day. This is also a good idea. This type of business is a bit more complicated and labour-intensive, but still leaves enough time for Browny and Whitey to enjoy life.
This is great, but we still have a similar problem here – NO TIES with clients! They are here just to eat, just to satisfy their physical needs. It means that his customers are open to ANY other food/service suggestions, without regret!
The third brother BRICKS house.
Ok, what do we have now: newborn industrial area and our two brothers with their food businesses – coffee van and eatery. Our two lazy brothers are happy – they don’t have to work too hard and they have plenty of spare time to enjoy life. Their businesses are doing well: people buy coffee in the morning and sandwiches in the afternoon. But we forgot about our third hard-working brother – Blacky. What is he doing?
He is brainstorming. He wants to open something stable and profitable, a business that lasts for years and will feed the whole family well. But what can it be? If we are talking about the food, ANYTIME another company (bigger, better known) may come and starts serving different types of food, cheaper food, more convenient for this audience products, etc. How can he create a business that will not be afraid of competitors with cheap prices and other types of products? The answer is simple – he has to POSITION his business! He has to do what his customers will LOVE and not settle for any other offers (cheaper, closer, larger). He has to create IDEA for business.
He decides to open a modern coffee shop where he will promote a RELAXING ATMOSPHERE! What does it mean? Here is what he thought: we are located in the industrial area, people come here to work. You can’t work without the break. And here is the IDEA! Worked hard – have a nice BREAK with cold/hot drinks, great coffee, selected tea, tasty sandwiches, some hot meals, and CALM AND RELAXING ATMOSPHERE. Yes, in this case, his prices should be higher than those of his brothers as he is selling not only food, but he is also offering a SERVICE that allows customers to RELAX, ENJOY tasty meals and ESCAPE from the working routine! He invested much more time and money to create and renovate a fairly large space for a unique OASIS of calm and relaxation (this is an IDEA). Brothers laughed at him – why do you waste your time and money? Look, we are already trading and earning, and you are still investing!
IDEA for business – POSITIONING Idea –
– This is the house made of BRICKS!
Now, you can ask me: WHY? Let’s ask The Big Bad Wolf to help us answer this question.
And here he is – The Big Bad Wolf is coming to have a nice dinner! (In our case, it can be: a crisis, major competitors, and any other external problems) He wants to eat – destroy business – of our brothers.
The Big Bad Wolf and STRAW house – Browny’s coffee van business
What The Big Bad Wolf can do in this case? Here are a few options:
A big coffee company starts its own mobile business in the area – cheaper, faster, more varied coffee products;
A couple of small coffee shops open inside this industrial zone – all day delivery straight to the office, possibility to sneak out from work to bring/drink a cup of coffee.
There can be many different reasons why Browny’s business might go bankrupt. All those reasons are purely material because customers are not tied directly to Browny’s van. Customers are looking JUST for a cup coffee (affordable, good quality, reasonably priced) BUT NOT FOR Browny’s business model.
DONE! The straw house was blown away and the first brother ran away to help the second brother in his eatery.
The Big Bad Wolf and STICK house – Whitey’s eatery business
Going further. The Big Bad Wolf went hunting for the second brother. There are already two brothers in one business (and the second house made from sticks) – excellent and booty!. Any ideas what it may be in this case?
A big fast-food chain came to the area (McDonald’s, Subway, etc.) – cheaper, faster, more convenient;
Rent prices are up – food becomes more expensive and only wealthy competitors can afford to maintain low food prices;
There are too many small cafes open in the area – the number of customers decreased, revenue fell, and the business began to die.
Again, there are many different reasons – many things that The Big Bad Wolf may do to destroy shaky, fragile business not based on any intangible IDEA. A business that offers its products/service for EVERYONE.
Second DONE! The stick house was destroyed easily and two brothers seek refuge with their third brother – Blacky.
The Big Bad Wolf and BRICK house – Blacky’s OASIS OF LOVE
Just reminding you – our third brother worked hard to open his business – an oasis of CALM and RELAXATION. In his cafe, he sells the same products that his brothers sold – coffee, sandwiches, drinks, and hot meals. The Big Bad Wolf came to Blacky’s place looking forward to a great dinner. You bet! There are all three brothers there – it will be nosh-up! He has already DONE two businesses: this is the third one – the fattest and tastiest!
But in this case, something went wrong… No matter how hard The Big Bad Wolf tried, he could not think of anything that can beat this place:
Prices – in this case, it doesn’t matter, because customers are here not because of the price: they are already paying the premium price
Quality – Blacky sells the highest quality products
Speed of serving or delivery – people here to relax and enjoy their break, they are not looking for a fast-food solution
Open the identical one – but how you explain to customers that they have to go to the new one instead of a familiar place?
It looks like NOTHING will help The Big Bad Wolf to beat this business!
WHY?!
Because you can’t beat the IDEA! Blacky discovered the IDEA of relaxation, the IDEA of escaping from work (even for a couple of moments), enjoying a pleasant and calm conversation with friends. This is his INTANGIBLE IDEA For Business! He created a LOVE relationship between the business and its customers! This feeling – LOVE – cannot be understood on a rational level. You can’t outbid LOVE! Magical sparks that arise between man and woman when they fall in LOVE, can’t be explained and copied. The same happens here. Intangible connection – LOVE – between your business and its clients can’t be explained rationally, can’t be copied and can’t be beaten!
That is why The Big Bad Wolf will NEVER destroy this business idea – he can’t beat LOVE! The only thing that he can do – try to find ANOTHER UNIQUE IDEA and make customers FALL IN LOVE with it!
Positioning Idea – Idea For Business – this is the most important ingredient of a successful business. You have to create something INTANGIBLE in between you and your customers in order to succeed in business.
Do you know what LOVE is? And what about UNCONDITIONAL LOVE? Unconditional Love in business is an IDEA, Positioning Idea! You have to position your business in the mind of potential customers in order to grow and prosper. Only in this case, you will not be afraid of any WOLVES, even The Big Bad One!
That is HOW a well-known fable “The Three Little Pigs” teaches us the art of running a successful business.
Create a UNIQUE idea, highlight your LOYAL audience, properly POSITION your business in the mind of potential customers and make a PROFIT!
Good Luck!
Ready to expose your business in front of millions and millions? Decided to take the next step in business development?
This is a great decision! Congratulations!
Social Media is waiting for you!
Facebook, Instagram, Pinterest, Twitter, Linkedin – how to deal with them? Where to start? What to do?
We are here to help you to navigate in this ocean of information.
We created 2 basic packages for companies and business owners who want to start/continue/improve there presence in Social Media.
Let’s start:
Basic package: 3 plus 3
Facebook and Instagram, 3 posts per week
Package includes:
3 posts per week on your FB page (image + text)
3 posts per week on your Instagram page (image + text)
Images: you provide photos of your products or desired images, otherwise we’ll use random images related to your service/products
Text: it would be better if you can provide us with some info materials, otherwise…. (we discuss this)
Price: $88/week
Social Media Package – School Of Marketing
Advanced package: 3 plus 5
Facebook, Instagram and Pinterest/Twitter/Linkedin/Google Business
Package includes:
5 posts per week on your FB page (image + text)
5 posts per week on your Instagram page (image + text)
5 posts per week on your Pinterest/Twitter/Linkedin/Google Business page (image + text)
Images: you provide photos of your products or desired images, otherwise we’ll use random images related to your service/products
Text: it would be better if you can provide us with some info materials, otherwise…. (we discuss this)
Price: $188/week
Social Media – School Of Marketing
All packages are negotiable. We can add/change Social Media, increasing the number of posts, play with images and texts. And, of course, we can create YOUR PERSONAL package suitable for your needs.
One small professional advice at the end:
Before we’ll start promoting your product/service check this thing:
Website support and maintain – content, SEO, promotions
Marketing Program Support
Social media management:
FB group/page – 5 posts a week
Instagram and Twitter – 5 posts per week
GMB – 5 updates per week
Google Reviews – ongoing support
1 PERSONAL meeting per week
24/7 support (phone and email)
Price start from $1 888 per week!
Welcome to Infinite Profit marketing solutions!
We are happy to introduce to you our basic tariffs for website creation. Just to mention: ALL packages may be easily changed. We are happy to create a fully INDIVIDUAL package for all your needs.
Welcome to Infinite Profit Website Creation!
Click on the tariff name to find out what is inside.
***The contents of the tariffs can be changed, the packages can be individualised.
Congratulations!
Now you have your own FB Page. You created the first official picture of your baby – Page, where you can show people what are you doing. You’ve got the basics of how to Set Up a Facebook Business Page in place, it’s time to think about ways to optimise your Page to maximise engagement and meet your Facebook marketing goals.
Add A Call To Button
There are hundreds of reasons why people visit your page, and you may not be able to provide them with all the information they need right on your Page. But you can provide them with a way to get it by setting up a call-to-action (CTA) button.
Facebook’s built-in CTA button makes it virtually frictionless to give the customers what they’re looking for, including allowing them to engage with your business in real life.
By default, Facebook adds a Send Message button, encouraging visitors to contact you through Facebook Messenger. But you can change this to allow visitors to learn more about your business, shop, download your app, or book an appointment.
To customize your CTA, hover your mouse over the Send Message button on your Facebook Page, then select Edit Button. Choose the type of button you want, then select the specific message to appear on the button. When you’re happy with your choice, click Next.
Add a CTA Button to your FB Page – School Of Marketing
Depending on the button you chose, you may be asked to select some additional options. When you’re ready, click Finish and your call-to-action button will go live.
Add a pinned post
Is there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.
A pinned post sits at the top of your Facebook Page, just under your cover image, so it’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.
Start by writing a normal post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.
Pin To Top FB Page – School Of Marketing
Once you’ve pinned the post, you’ll see a blue thumbtack icon in the top right corner.
Pinned To Top FB Page – School Of Marketing
Make the most of tabs
Tabs appear on the left-hand side of your Facebook Page and include standard options such as the “About section” and photos. You can take your Page to the next level by adding other tabs and apps that enhance the user experience.
Facebook tab apps, such as TabSite, allow you to build custom tabs so that you can run campaigns and contests, share special offers, and capture leads.
If you are a developer or are working with a developer, and your Page has more than 2,000 fans, you can also create custom tabs from scratch. For more information on this, see the Facebook for Developers guide on Using Page Tabs.
Like other Pages
Since Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business rather than viewing it as simply an extension of your online presence. One way to build community is to feature other Pages that are relevant to your business but not competitors.
For example, if you run a shop in a popular shopping area or mall, you could feature other shops in the same area, like an online version of your local business improvement association or chamber of commerce. If you have a virtual business, you could feature other businesses in your industry that could provide additional value for your followers without competing directly with your products. And if you have another couple of projects that also have their FB pages, you may show them to your followers by adding as Like Pages.
Pages Liked By This FB Page – School Of Marketing
To feature a Facebook for Business Page in your Likes Pages section, click the more icon (three dots) under the Page’s cover photo, then click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to Like the other business, then click Submit.
Like As Your FB Page – School Of Marketing
Review your settings
Your Facebook Page settings allow you to get into some pretty fine details about who can administer the page, where the page is visible, words banned from the page, and so on. You can also see how fans are interacting with your Page, including who has favourited it, and so much more.
Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.
To access your settings, just click Settings at the top right of your Facebook Page.
FB Page Settings – School Of Marketing
It’s important to check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.
Learn from Page Insights
The more information you have about your audience, the more content you can create to satisfy their needs. Facebook’s Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share.
Insights give you information about your Page’s overall performance, including data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching. You’ll also see how many comments and reactions are gained from specific posts – data that helps you plan future content.
A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number and address. This data is divided by demographics such as age, gender, country, city and device. It makes it easier for you to tailor future content to your audience.
Link to your Facebook Page from other web pages
Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking.
Simply link to your brand’s Facebook Page wherever you can. Include a link at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same whenever possible, such as when sharing content or mentioning your business.
Get verified
The coveted verification badge shows visitors to your Facebook Page that you’re legit – so they can be confident they’re dealing directly with your brand and not with an imposter or fan page.
Now your Facebook Page is set up and optimised. Follow our future posts and tips. Don’t hesitate to ask ANY questions, write comments or quote us on your FB pages or personal/company blogs.
