Remember! Hard times are not just for you. All people are suffering, trying to survive in this mess. That is why you have to be ABSOLUTELY accurate in all your decisions. I’m not saying that before you could deceive people, not be honest and frank. It’s just that during a crisis, the cost of every mistake increases tenfold. You have to think 10 times before making any decision. You have to discuss and explain to your team ALL your small and big movements. Sometimes, decisions may be unpopular, even harmful. But you have to make them for your business survival.
That is why your honesty and openness become the most important ingredient in the survival of your business. Your turn over is decreased, you losing customers, hard to deal with suppliers. All these problems arise in crisis times, require an immediate and ONLY correct solution. You can’t provide this solution without strong help and understanding from your team.
There are a couple of examples that may help you to stay afloat.
You need to cut the wages. Very unpopular decision. But even in this case, you can save the team if you explain everything correctly. You have to explain to your team a couple of simple things: they can leave your company, because of the pay cut. But where is the confidence that they will find the same job with the same payroll? The crisis is all around, all companies reduce the staff. On the other side, that can be patient (like you are) and stay in the company. Hard times will pass by (for sure!!!) and they will be rewarded for there loyalty. The honest boss is a rare thing in our days!
Customer relationships. Try to cut the assortment in order to satisfy your loyal customers. Explain to them that this is a temporary measure in order to serve them better (and sometimes cheaper) during these hard times. Do all that you can to stay in touch with customers, try to explain to them the logic of your steps, HELP them to survive these challenging times.
Suppliers. Due to the decrease in your turn over some payments to your suppliers may be delayed. Try to be on top of these problems and be in touch with your suppliers BEFORE the payment deadline. Explain the situation, divide payments, ask for a postponement. Don’t wait until they will start to push you, start the movement from your side.
These are just a couple of possible problems that you may face during crisis times. ONLY HONESTY and OPENNESS will help you survive and lead your business ship through all the shoals and rocks.
Meanwhile, if you have any concerns – send us your questions here atprofit@infinityofprofit.comor give us a call on 0466 593 676.
Don’t forget – the first consultation –FREE!
What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so.
Let’s start from the beginning. In order to start a business, you have to have an IDEA:
What is your business about?
What goods will you produce?
What service will you provide?
When you answer these basic questions, you will define your business idea.
Business Idea and Idea For Business – Infinite Profit
Business Idea
Yes, a business idea is the essence of your business. For example, automotive business, cleaning service, grocery shop, flower boutique and many other well-known types of businesses. You are a professional in a particular area and decide to start your business. Great news and good luck!
You are a professional tailor. Of course, you will establish an alteration shop or sewing workshop or clothing company. I assume, that you will not open your panel beaters workshop, grocery shop or jewellery business.
In this example – tailor (sewing or repairing clothes) – your Business IDEA. It may be a small alteration shop or big clothing company producing clothing all around the world. But will this idea be your IDEA for Business?
You think – YES!
I am telling you – NO!
Idea For Business
Let me explain to you some things. Take, for example, car manufactories (as the most obvious case). The IDEA of this business is to produce cars – vehicles, that move people and freight from point A to point B. And this is the Business IDEA of ALL car manufactories!
Starting to understand?
Moving forward. There are many car manufactories all over the world. At the first stage, when Ford only started with the NEW IDEA – self-propelled car – it was enough to have ONLY Business IDEA. He was first, he was alone and no one competed with him. But as time went on, and other businessmen, seeing the success of the Ford enterprise, began to open their automobile manufacturing plants.
Competition began.
Now we have dozens of companies with ONE Business IDEA – car manufacturing. How they will differentiate themselves on the market? How consumers may make the right choice? The business IDEA of moving a person or cargo from A to B – is the same for everyone: Mercedes, BMW, Ford, Mazda, Peugeot, etc.
What is the difference?
And here we come to the basic IDEA of this text – the difference between Business IDEA and IDEA for Business.
The difference is in …. DIFFERENCE!
Sounds shocking?
I agree, but this is the IDEA of a profitable business.
BMW – The Ultimate Driving Machine – Infinite Profit
In our days, when the competition is too high, every company should show and promote their UNIQUENESS! Customers want to know WHY they have to buy a car from this manufacturer, clothing from this company and food from this store. They need an explanation. And company HAVE TO give these explanations to their clients, otherwise, the company will be cast into oblivion. That is life, our modern life.
This explanation, this UNIQUENESS called IDEA for Business. It is also known as Positioning IDEA (thanks to Al Ries and Jack Trout). The company, the business should work out the IDEA that may penetrate the mind of a potential customer and gain a foothold there. Only by creating the IDEA for Business you can stand out from competitors and ensure the success and prosperity of your business.
I have to add something very important to this: your IDEA should be INTANGIBLE!
“We are cheaper” – not an idea.
“We are better” – not an idea.
The potential consumer should be very comfortable with this IDEA, he should strive for it, associate himself with it. It should be his IDEA. Only in this case, consumers will be faithful to this product/service no matter what the competitors are doing.
Honda – The Power Of Dreams – Infinite Profit
Let’s look at some well-known examples.
Business IDEA
IDEA for business
Company
Business
Category
Cars
The ultimate driving machine
BMW
Car
Manufactories
Cars
Power of dreams
Honda
Car
Manufactories
Credit
Cards
There are some things moneycan’t buy. For everything else there is MasterCard
Master
Card
Financial
service
Bank
The Citi Never Sleeps
CitiBank
Financial
service
Did you feel the difference?
I can put here more and more examples. But the main IDEA is the following: people in our days do not buy cars, credit cards or clothes, but feelings, perceptions, status.
And this is the IDEA, IDEA for Business.
Customers will not buy a car, they will buy “Power Of Dream” or “The Ultimate Driving Machine”.
They will not use an ordinary credit card, they want to associate themselves with good and humanity.
I think now, you understand a bit better the difference between those definitions. Let’s shortly summarise it.
Business IDEA – this is WHAT is your business about (car manufacturing, house building, clothing design)
IDEA for Business – HOW you convince your potential customers to buy YOUR PRODUCT/SERVICE. The IDEA for customer’s MIND.
The way you explain people WHAT, WHY and FOR WHAT you doing your business. And this is the MOST IMPORTANT IDEA for the life of your business. Because, if you can’t explain to customers WHY they have to be your closest friends and followers, they will easily run away from you to your competitors at the first available opportunity. And you will have to start all your promotional campaigns from scratch.
Looks like a waste of money?
Yes!
That is why it is VITALLY IMPORTANT to create IDEA for Business before you start to promote it!
Good Luck and All The Best In Your Business!
Congratulations!
Now you have your own FB Page. You created the first official picture of your baby – Page, where you can show people what are you doing. You’ve got the basics of how to Set Up a Facebook Business Page in place, it’s time to think about ways to optimise your Page to maximise engagement and meet your Facebook marketing goals.
Add A Call To Button
There are hundreds of reasons why people visit your page, and you may not be able to provide them with all the information they need right on your Page. But you can provide them with a way to get it by setting up a call-to-action (CTA) button.
Facebook’s built-in CTA button makes it virtually frictionless to give the customers what they’re looking for, including allowing them to engage with your business in real life.
By default, Facebook adds a Send Message button, encouraging visitors to contact you through Facebook Messenger. But you can change this to allow visitors to learn more about your business, shop, download your app, or book an appointment.
To customize your CTA, hover your mouse over the Send Message button on your Facebook Page, then select Edit Button. Choose the type of button you want, then select the specific message to appear on the button. When you’re happy with your choice, click Next.
Add a CTA Button to your FB Page – School Of Marketing
Depending on the button you chose, you may be asked to select some additional options. When you’re ready, click Finish and your call-to-action button will go live.
Add a pinned post
Is there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.
A pinned post sits at the top of your Facebook Page, just under your cover image, so it’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.
Start by writing a normal post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.
Pin To Top FB Page – School Of Marketing
Once you’ve pinned the post, you’ll see a blue thumbtack icon in the top right corner.
Pinned To Top FB Page – School Of Marketing
Make the most of tabs
Tabs appear on the left-hand side of your Facebook Page and include standard options such as the “About section” and photos. You can take your Page to the next level by adding other tabs and apps that enhance the user experience.
Facebook tab apps, such as TabSite, allow you to build custom tabs so that you can run campaigns and contests, share special offers, and capture leads.
If you are a developer or are working with a developer, and your Page has more than 2,000 fans, you can also create custom tabs from scratch. For more information on this, see the Facebook for Developers guide on Using Page Tabs.
Like other Pages
Since Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business rather than viewing it as simply an extension of your online presence. One way to build community is to feature other Pages that are relevant to your business but not competitors.
For example, if you run a shop in a popular shopping area or mall, you could feature other shops in the same area, like an online version of your local business improvement association or chamber of commerce. If you have a virtual business, you could feature other businesses in your industry that could provide additional value for your followers without competing directly with your products. And if you have another couple of projects that also have their FB pages, you may show them to your followers by adding as Like Pages.
Pages Liked By This FB Page – School Of Marketing
To feature a Facebook for Business Page in your Likes Pages section, click the more icon (three dots) under the Page’s cover photo, then click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to Like the other business, then click Submit.
Like As Your FB Page – School Of Marketing
Review your settings
Your Facebook Page settings allow you to get into some pretty fine details about who can administer the page, where the page is visible, words banned from the page, and so on. You can also see how fans are interacting with your Page, including who has favourited it, and so much more.
Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.
To access your settings, just click Settings at the top right of your Facebook Page.
FB Page Settings – School Of Marketing
It’s important to check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.
Learn from Page Insights
The more information you have about your audience, the more content you can create to satisfy their needs. Facebook’s Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share.
Insights give you information about your Page’s overall performance, including data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching. You’ll also see how many comments and reactions are gained from specific posts – data that helps you plan future content.
A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number and address. This data is divided by demographics such as age, gender, country, city and device. It makes it easier for you to tailor future content to your audience.
Link to your Facebook Page from other web pages
Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking.
Simply link to your brand’s Facebook Page wherever you can. Include a link at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same whenever possible, such as when sharing content or mentioning your business.
Get verified
The coveted verification badge shows visitors to your Facebook Page that you’re legit – so they can be confident they’re dealing directly with your brand and not with an imposter or fan page.
Now your Facebook Page is set up and optimised. Follow our future posts and tips. Don’t hesitate to ask ANY questions, write comments or quote us on your FB pages or personal/company blogs.
Here we’ll talk about your FIRST step towards wealth, prosperity and an increase in profits. The first step in your Anti-Crisis Marketing Rules is – The New Marketing Plan.
Don’t forget, we starting “from scratch”, time to forget your “before crisis” experience and start a new life. Hard times – sharp movements.
You have to narrow your assortment. Or, if you offering service, reduce the number of services provided. Why? Because you want to be BETTER and FASTER than your competitors and don’t want to lose clients who can afford your service/goods in these hard times.
Extend your working hours. Depending on the type of your business, you can start earlier or stay open later.
Increase your involvement in all business processes. It allows you to reduce expenses (you can work after/before hours instead of your personnel) and keep abreast of up to date situation in your business.
Educate your staff. It is very important! Tough times – tough decisions and your personnel should be aware of what is going on in the business. Otherwise – they can’t help you.
Create VERY SHORT-TERM goals. Day by day plan is an IDEAL thing, but try switching to a weekly cycle.
Increase the quality of your goods/services. Try to offer your customers recurring payments plans instead of a one-off payment. It is better to have more LOYAL clients rather than trying to increase the price and LOSE the customer.
Try to ADD some features that you didn’t have before: free delivery, different payment options, rewards for multiply purchase, free samples and offers, etc.
These are BASIC things that you have to include in your NEW Marketing plan. Monitor it carefully and regularly, check all nuances EVERY day, correct your activity EVERY week and you’ll stay afloat during these challenging times.
If you ready to START, want to implement these or other possible things in your business, or just you any concerns – send us your requests and questions here at profit@infinityofprofit.com or give us a call on 0466 593 676
The FIRST consultation is FREE!
Salad bar, kebab shop, juice bar
Pita Pan – School Of Marketing – Infinite Profit
Try to combine 2 words: both of them should mean something in cooking and together they should denote something very well-known?! Good challenge?
Owners of this place coped with it by even more than 100%. Peter Pan is turning into fresh Pita and all-around Pan for the rest of the food.
Thank you, guys, very much for your sensitive attitude to marketing!
This is a GREAT example of what should NEVER be done with a business!
French Salat Mix – Richmond – Australia – School Of Marketing
What do you see in this picture? You would expect (from a distance) nice French coffee shop. You are already intoxicated by the aroma of fresh pastries – hot croissants, fresh sandwiches, crunchy baguettes. Go, go, go! What a nice breakfast/lunch waiting for you here.
BUT! You coming closer and closer…. What can you see UNDER the delicious name?! Some kind of Vietnamese mixtures – Pho, Banh, Vietnamese Coffee, etc.!
Don’t get me wrong! I have nothing against Vietnamese cuisine. But, if I want to try French Baguette (as it stated on signage), I want to eat BAGUETTE, not Pho. And vice versa, if I am for a nice Vietnamese lunch, I would look for some Vietnamese signage.
French cuisine doesn’t include Vietnamese dishes. And no one will serve you hot croissant in a Vietnamese restaurant. This is a TOTAL mixture!
REMEMBER! The name of your business should MEAN what you do (serve, produce). And if you start to confuse clients they simply STOP visiting/using your business.
What do you call a boat – so it will float!
Will you be selling furniture in a store called “Car parts”? I don’t think so. The same is here: don’t serve Vietnamese cuisine under the French name. PERIOD!
Today we’ll talk about local groceries. You, guys, will be our last outpost, you will be closed last. But at this stage you have to compete with supermarkets.
What to do?
Anti-virus business ideas – Grocery – Infinite Profit
There are a couple of useful ideas:
Start taking internet or phone orders. Customer calls you (or go to the very simple website even without payment option), make an order and then just come and pick it up. Don’t have to wait, communicate with others, just pay and go.
Local same-day delivery. It may take several days for the supermarket to deliver the customer’s order. Your order will be ready and deliver same day.
Be projective. Talk to your local customers – you know many of them personally. Try to understand what and when they need and be ready to provide fresh produce.
Connect with farmers to have every day fresh products: milk, meat, fruit and vegetables. Become a real friend to your local community. In tough times people trust their friends more.
Good luck!
P.S. Have any questions regarding this idea? Have a different business and don’t know how to survive during crisis/lockdown? Don’t hesitate to ask us! We are here to help you to go through hard times. All our consultations and ideas are FREE!
Nowadays, every business should have its own website. It is MUST!
But not many business owners know that a website (just like your car) required REGULAR SERVICE!
What for do you need REGULAR SERVICE?
One of the main reason – search engines VISIBILITY. Every search engine (Google, Yahoo, Bing, etc.) regularly checking the whole Internet and checking ALL websites. If they are alive – search engines pushing it up a bit. If they are dead (nothing happening, no visitors, etc.) – search engines putting it down.
Another reason – SECURITY. You don’t want to lose your website, we are sure. But sometimes, bad people (hackers or other types of burglars) trying to use your website for spam sending, testing different cracking software, etc. To prevent this, you need to regularly maintain and service your website.
Website Care Service – Infinite Profit
Website Care Service includes (on a weekly basis)
Posting industry related news on your website
Facebook group/page updates
Twitter and Instagram support
Keeping track of your website security
Monitoring search engines visibility
Maintaining your Social Media pool – it is VERY important for search engine visibility!
Prices start from $188
Ready to order?
Send an enquiry profit@infinityofprofit.com and one of our managers will be in touch with you within 48 hours!
All that you need to know about BRANDING!
Here, in this video, Steve Jobs explains WHY and HOW Apple becomes the greatest corporation in history.
Watch this video if you are really passionate about branding, if you want to create your own brand, or if you simply want to Grow Your Business Fast And Efficient!
It doesn’t matter the size of your company – you can create an international, national or local brand. You can become the most valuable company/person in your neighbourhood. Just accept these basic ideas and follow these very simple rules:
These are basic BRANDING principles. If you want to build your company and Grow Your Business Fast and Efficient, this is your Step By Step Manual:
We are going through tough times. Incomprehensible present, uncertain future. Coronavirus has set new challenges for all of us. What we have to do now? What will be tomorrow? Should we pause or reset our business?
There are so many questions! And the quarantine time is the best time to answer these questions, rethink the business as a whole, create new goals and find out new winning directions.
The world will not be the same as we know it now. Let’s get ready for a new reality!
Business After The Virus – Ready for the new reality – Infinite Profit
While we are not so busy as usual, it is a great time to work out new business strategies, be prepared for a new reality and find out winning ways.
Here, in Infinite Profit, we offer you FREE consultations that will help you:
Find out new winning strategies
Reorganise your business to meet new realities
Be ready to start successful business immediately after the resumption of business activity
Start earning fast and efficient in a new business environment
Be prepared for new market rules and conditions
Ready to reactivate your business?
Don’t want to lose your valuable time waiting for official certainty?
Put “Business After The Virus” as the Subject of your email and send us your preferred time and contact details. One of our consultants will be in touch with you within 48 business hours.
Alternatively, you can give us a call 0466 593 676 and clarify all your questions by phone with our business consultants.
This is TOTALLY FREE service!
Don’t hesitate to call, write and ask us ANY questions you have.
P.S. Meanwhile, you can download and read my FREE book “Make your Business More Profitable”.
Competition in our days is too tough. If you want to open or you just own the Flower shop, you have to work very hard to establish your place on this market. People buying flowers very often but should be something that ties your customers to you and ONLY your shop. And this may be only one thing – HELP (we not talking about the quality of the product).
Imagine a couple of common situations: a boy have a date with a girl, Mothers Day, wedding anniversary, just Birthday! All these occasions require flowers. What to buy? How you can make the right choice? I am not a florist and don’t know what is appropriate to a certain occasion.
That where your HELP will be invaluable! But think about this: you repeat it with every customer, every time, every occasion. And, of course, no-one remembers your recommendations for the future. Moreover, this particular customer will have another sort of event next time, and in a month it will be something else. You have to repeat, and repeat, and repeat it again with everyone every time.
This is an idea for you – Flower dictionary. You will be the CREATOR of Flower Language! Just imagine:
I Love You – a bunch of red roses
Thank You – a bunch of chrysanthemums
Appreciation – small bunch of wildflowers
And so on…….
How easy it will be for you and, what is the most important thing, how easy it will be for your clients! Just print out a small Flower Dictionary and give to every client you serve. You can also use letterbox marketing to invite your neighbours to your shop. From now on, made life easier for your clients.
Only one thing they have to do is call you and ask for:
I Love You
Thank You
Appreciation
Birthday
bunch of flowers!
I Love You – Language Of Flowers – School Of Marketing
Say it with flowers, because it is much easier and warmer!
If love had a language, it would be the language of flowers!
If gratitude had a language, it would be the language of flowers!
If care had a language, it would be the language of flowers!
Grow Your Business Fast And Efficient!
Now, when you have your personal/business FB page, it is time to work out who is responsible for what.
There are 6 different types of roles for people who manage Pages. When you create a Page, you automatically become the Page’s admin, which means you can change how the Page looks and publish as the Page. Only an admin can assign roles and change others’ roles.
This table outlines the 6 Page roles (across) and what they’re able to do (down)
FB Page Roles – School Of Marketing
Who Am I?
Your role determines what you can do on a Page. To see your role:
Click Settings at the top of your Page.
Click Page Roles in the left column.
From here, you can see your role listed below your name.
How do I manage roles from my FB Page?
This is a very important question! Be careful about distributing different roles.
We assume you don’t want to be involved in FB life 24/7. Sometimes you need to rest, enjoy offline life, talk to friends (not only chat with them). In this case, you need to delegate your Admin role (or some other duties) to someone. It may be your friend, agency, family member, your dog, probably…..
NB!!! You’ll need to be an admin to manage roles for your Page! Don’t FORGET!
There’s no limit to the number of people who can have a role on a Page.
FB Settings Page Roles – School Of Marketing
Give Someone a Role
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Type a name or email in the box and select the person from the list that appears.
Click Editor to select a role from the dropdown menu.
Click Add and enter your password to confirm.
Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.
Remove Someone Who Has a Role
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Click Edit next to the person you want to remove, and then click Remove.
Click Confirm. You may need to enter your password.
You can always remove yourself from a Page, but if you’re the Page’s only admin, you’ll need to add another admin first.
Change Someone’s Role
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Click Edit next to the name of the person whose role you want to change and then select a new role from the dropdown menu.
Click Save. You may need to enter your password to confirm.
