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Submit it by clicking “Order FREE Marketing Audit” and one of our managers will be in touch with you in 48 business hours to discuss possible cooperation.
Meanwhile, you can download this FREE manual “Make Your Business More Profitable”
and make your first steps towards Profitable and Efficient business!
Are you going to start your own business?
Are you a beginner businessman trying to grow your baby/young business?
You have a newborn company and struggling to move forward?
Pushing up the new business is a very hard and time-consuming thing, especially if you don’t have enough experience in marketing, business planning, organisational structure.
It is VERY IMPORTANT at this stage to find a person/company that will help you in the process of establishing a new business.
Here we are! Infinite Profit your trustful helper and closest friend in this process.
We offer you take advantage of our FREE start-up business support program:
Walkers For Newborn Business
This program includes, but not limited:
Marketing analysis for your particular business
Positioning ideas – we help you to find your own niche on the market
Naming marketing – help with proper NAME for your business
Basic business plan for Start-Up period
Main directions of Business Development – the basis of Marketing Strategy
Social Medea consultation – what and why do you need (or don’t need) to use it
And other possible marketing help, which depends on the requirements of your business.
All this is totally FREE!!!
Interesting offer?
Are you ready to try?
Send us an email profit@infinityofprofit.com and we’ll send you back short questionnaire about your business and agree on convenient ways of communication.
Still in doubt?
Download this popular handbook approved and recommended by Al Ries – The Pioneer of Positioning, Best-Selling Author and Marketing Guru – read it and make your right decision!
Again – this is a FREE ebook, you don’t need to give your email address to download, you don’t have to pay – NO OBLIGATIONS, just read, implement and GROW Your Business.
Hello, world!
In our days the simplest way to say HELLO to the whole world is Facebook. We assume that you have your personal page inside this powerful tool – Facebook, you know what it is and enjoy your communication with friends and relatives.
But today we talk about your personal Business Page. This is the page for your business. Your business is your baby. You create it, you raise it, you care about it! Now you need to create a special page for your baby and start to promote it.
Great! Let’s show your pride to the whole bunch of your potential customers.
Step 1. Sign Up
Go to facebook.com/business and click Create a Page in the top right-hand corner. You’ll be greeted with several business type options including local business or place, brand or product, and cause or community. Select the type of business you’re creating the Facebook Page for. If your business type falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.
When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from.
When you’re ready, click Get Started. Note that doing so indicates your acceptance of Facebook’s terms and conditions for Business Pages, so you might want to check those out before you proceed.
Step 2. Images
Next, you’ll upload images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose to align with your brand and are easily identifiable with your business.
Profile Image
You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.
If you’re a big brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.
Your profile picture will appear as a square on your Facebook Page but will be cropped to a circle in ads and posts, so don’t put any critical details in the corners. Once you’ve chosen a great one, click Upload Profile Picture.
Cover Picture
Now it’s time to choose your cover image, the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall.
Once you’ve selected an appropriate image, click Upload a Cover Photo.
Step 3 Welcome Tour
Congratulations! Your page is alive. At this point, you’ll be prompted to take a quick walk-through of a few features. Unless you’re already well aware of how Facebook Business Pages operate, we recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds.
Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got some work to do before you share it with your audience.
Step 4 Description
This is your opportunity to tell people about your business. It should be just a couple of sentences (maximum 155 characters), so there’s no need to get too elaborate here. Click Add a Short Description, then just share what your customers need to know as clearly and concisely as possible. You can add a longer description later on.
Click Save when you’re done.
Step 5. Your name – Username
Your Username also called your vanity URL, is how you’ll tell people where to find you on Facebook. Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Click Create a Username for Your Page to set up your vanity URL.
Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on Facebook and Facebook Messenger.
Click OK to continue filling in your Facebook for business Page details.
Step 6 Your Personal Business Information –
About Section
While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s “About” section right from the start. As Facebook is often the very first place a customer goes to get information about you, having it all it is extremely important. If someone is looking for a business that’s open till 9 and can’t find this information on your Page, they’ll surely keep looking until they find another place that’s more forthcoming.
It’s also a good idea to list information about your Facebook Messenger protocol, such as your customer service reps’ online hours and estimated response time.
To get started, click About in the left-hand menu of your Facebook Page.
From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts. Depending on your type of business, you may be able to add specific details like a menu or information about your price range and whether you offer valet parking.
This is also the screen where you can add a longer description of your business. Click Edit Story on the right side of the Page to provide a detailed description of what your business offers customers and why they should Like or Follow your Page. This is a great place to set expectations about how you’ll interact with fans through your Facebook Page for business purposes and to offer a compelling reason for them to engage with you online.
To specify your business location and hours, click Edit Page Info on the top right of the screen.
When you’re finished, click Save Changes.
Step 7 Your FIRST Post
Before you start inviting people to like the Facebook Page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.
You could also create a more specific type of post, like an event or product offer – just click through the tabs at the top of the status box to bring up all the options.
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they’ll be inclined to stick around.
Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Step 8 Start Your Business Journey
Now you’re ready to give your Facebook Business Page a bit of a nudge. Invite family and friends to like the Page. Use your other channels, like your website and other Social Media, to promote it. Add “Follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers review you on Facebook, too.
Easy? We think so.
Worth to do? 1000% YES!
Do you have any questions? Afraid to make a mistake? Want to know a bit more?
School of Marketing always on your side. You can ask any questions throw our website, FB page, email or phone.
Still something uncomfortable inside? OK. Nothing wrong.
Just for you as a student of School Of Marketing
We offer
$88
Full Set-Up of your Personal Facebook Business Page!
UBER made a huge revolution in the transport market – they changed word TAXI in the mind of potential customers to UBER. This is the greatest marketing achievement! The company always will be the pioneer of RideShare business.
But….
Will Uber be FOREVER number ONE on this market? This depends on their behaviour and actions of competitors.
Let me introduce you an IDEA that will help Uber to gain a foothold on the top of this market or allow competing companies to get ahead.
This is just ONE simple example of how you can easily change the whole situation on the market. You are the LEADER today, but no one remembers you tomorrow! (Kodak, Polaroid, Pan Am, Texaco and many other well-known companies disappeared because of their inability to react in order to modern market demands).
I am talking about the IDEA For Business! The first RideShare company to introduce it to its customers will automatically become the LEADER in this market (will it be Uber or competing company? Who knows!).
Once again, a very important thing! This is just one of the IDEAS! I do not insist that only this idea will create a LEADER. There are many other beautiful IDEAS that just float in the air. Just look carefully around, think and …. implement!
But let’s come back to the particular one:
Around The World In Eighty Days with …..
Journey Around The World with RideShare Company based on the well-known masterpiece “Around The World In 80 Days”
The length of the equator is about 40 000km. This is the way Around The World.
The main goal:
go around the world – equator – in…. X amount of days.
Or, just be the first who will do 40 000km (as a rider or as a driver)
This will be a fascinating Round The World Journey. It will start in a particular city and then will pass through all 5 continents, many countries and different cities of the globe, like Beijing, London, Paris, Moscow, New York, Los Angeles, Melbourne, San Paulo, Jerusalem, Nairobi, Rome, Berlin and many, many others.
There will be intermediate finishes in these cities with prizes and celebrations.
Many different activities may be created along this journey – meet with country representatives, conduct quizzes, presentation of different prizes (this is a good opportunity to invite reliable sponsors/partners to the Round The World Journey).
Drivers will receive there riding points/kilometres as the “kilometres” in the Round The World Journey. It will give them another good reason to drive more.
Riders also will receive there points/kilometres towards the Round The World Tour (in Riders situation, probably, should be multiplier coefficient). They may have different intermediate competitions and prizes.
This Round The World Journey can be easily advertised all over the Media in a very attractive and funny form.
This UNIQUE promotion can cover Drivers and Riders simultaneously and increase loyalty to RideShare Company Brand from both sides.
A final point – presentation of the main awards to the winners may become one of the biggest events of the year.
The MAIN prize – Round The World Trip.
“Around The World In 80 Days with ……” will create a real Ambassadors of RideShare Company – Drivers and Riders – who will promote its Brand all over the world.
Main valuable points of this IDEA
“Around The World In 80 Days with …. ” allows you to more closely connect customers with RideShare Company Brand
It gives Drivers and Riders both practical and emotional (intangible) reason to use particular RideShare Company over the other rideshare applications. (Intangible connection is the MOST important component in the Brand building)
It gives an opportunity to promote RideShare Company Brand using world-known title (book by Jules Verne, popular Australian animation TV series – characters from these series may be used in promotion and well known Hollywood film with Jackie Chan as the main character)
It will increase Brand loyalty from Drivers, Riders and the whole community
It will increase the popularity of particular RideShare Company as a very friendly and reliable company
What are you waiting for?
Go and beat UBER!
Or you will wait for another presents from global LEADER?!!
Good Luck and All The Best!
YES!
Facebook, Instagram and other Social Media are a very powerful instrument of promotion in our days. But like any other powerful thing, it may help you to grow your business or may bury it.
Imagine you buy a modern and powerful car. If you know how to drive – it brings you from A to B very fast and comfortable. But…. If you don’t know how to drive or you a really bad driver? The huge probability that your trip will end in the nearest (or the next one) ditch. That is why people hire driver instructor and have several driving lessons before they start driving themselves. Or they hire a professional driver who will drive them around.
The same is with Social Media. If you don’t know the matter, you newbie on this market – better not to start by yourself. There are 2 ways:
Go through different courses and become a new professional
Hire a professional to do a Social Media job
Both ways are good, but think about this:
You are a business owner. You created your business, you are professional in what you doing. Would you rather learn accounting, marketing, advertising, law, etc. or you’ll hire professionals who know how to do it? And leave for yourself YOUR BUSINESS? Concentrate on what you know better, what you LOVE and want to do! Outsource other problems and obstacles to professional. It will be much more efficient!
Sorry for the long intro, now we come to the main topic of this post – Social Media Marketing Strategy.
This startup package includes:
Business analysis
The thing to start with – we have to understand your business as deep as we can. Your business is your baby. You create it, you raise it, you care about it! Share your experience with us. Without this knowledge we can’t help you to promote your service/goods correctly
Competitor analysis
You are not alone here on the Earth. Someone else also doing something similar. Show us your competitors and we’ll check what they do. We have to know this in order not to copy/paste the same ideas.
Goal settings
We have to know: WHERE do you want to go? What is your starting position? What do you want to achieve? Brand awareness, more sales, leads or other possible outcomes. Based on this information we can Crete YOUR PERSONAL ROUTE TO SUCCESS from A (now) to B (your prosperous future)
Positioning idea
What is your UNIQUENESS? How you can stand out from the crowd? How to reach the mind of potential clients? All these questions should be answered before we start the campaign. Answers for these questions give us an opportunity to create a UNIQUE IDEA for your promotion.
Promotion program
It includes: recommended Social Media channels, series of images and texts, schedule of posting, result tracking and monitoring methods.
That is pretty much all. Something missing? Ahhhhh, yes, one small detail – price.
Ready to expose your business in front of millions and millions? Decided to take the next step in business development?
This is a great decision! Congratulations!
Social Media is waiting for you!
Facebook, Instagram, Pinterest, Twitter, Linkedin – how to deal with them? Where to start? What to do?
We are here to help you to navigate in this ocean of information.
We created 2 basic packages for companies and business owners who want to start/continue/improve there presence in Social Media.
Let’s start:
Basic package: 3 plus 3
Facebook and Instagram, 3 posts per week
Package includes:
3 posts per week on your FB page (image + text)
3 posts per week on your Instagram page (image + text)
Images: you provide photos of your products or desired images, otherwise we’ll use random images related to your service/products
Text: it would be better if you can provide us with some info materials, otherwise…. (we discuss this)
Price: $88/week
Advanced package: 3 plus 5
Facebook, Instagram and Pinterest/Twitter/Linkedin/Google Business
Package includes:
5 posts per week on your FB page (image + text)
5 posts per week on your Instagram page (image + text)
5 posts per week on your Pinterest/Twitter/Linkedin/Google Business page (image + text)
Images: you provide photos of your products or desired images, otherwise we’ll use random images related to your service/products
Text: it would be better if you can provide us with some info materials, otherwise…. (we discuss this)
Price: $188/week
All packages are negotiable. We can add/change Social Media, increasing the number of posts, play with images and texts. And, of course, we can create YOUR PERSONAL package suitable for your needs.
One small professional advice at the end:
Before we’ll start promoting your product/service check this thing:
KidSexChange – Children’s Consignment Shop located! Local families can buy and sell children’s gently used clothing, toys and equipment at bargain prices.
What a nice name!
Micro Tariff – our basic start-up tariff. Suitable for the FIRST website, just to understand what it is and how it may be used for your business.
Price starts from – YOU DON’T BELIEVE – $88
Help with domain registration
Help with hosting
Adaptive design
Different themes to choose from
Adaptive for any device design
Basic menu, and widgets
Filling the site with the information provided: contacts, information about the company – 3 basic pages
***The contents of the tariff can be changed, the package can be fully individualised.
What do you think about these collocations? They look like synonyms, yes? At first glance, it may seem so.
Let’s start from the beginning. In order to start a business, you have to have an IDEA:
What is your business about?
What goods will you produce?
What service will you provide?
When you answer these basic questions, you will define your business idea.
Business Idea
Yes, a business idea is the essence of your business. For example, automotive business, cleaning service, grocery shop, flower boutique and many other well-known types of businesses. You are a professional in a particular area and decide to start your business. Great news and good luck!
You are a professional tailor. Of course, you will establish an alteration shop or sewing workshop or clothing company. I assume, that you will not open your panel beaters workshop, grocery shop or jewellery business.
In this example – tailor (sewing or repairing clothes) – your Business IDEA. It may be a small alteration shop or big clothing company producing clothing all around the world. But will this idea be your IDEA for Business?
You think – YES!
I am telling you – NO!
Idea For Business
Let me explain to you some things. Take, for example, car manufactories (as the most obvious case). The IDEA of this business is to produce cars – vehicles, that move people and freight from point A to point B. And this is the Business IDEA of ALL car manufactories!
Starting to understand?
Moving forward. There are many car manufactories all over the world. At the first stage, when Ford only started with the NEW IDEA – self-propelled car – it was enough to have ONLY Business IDEA. He was first, he was alone and no one competed with him. But as time went on, and other businessmen, seeing the success of the Ford enterprise, began to open their automobile manufacturing plants.
Competition began.
Now we have dozens of companies with ONE Business IDEA – car manufacturing. How they will differentiate themselves on the market? How consumers may make the right choice? The business IDEA of moving a person or cargo from A to B – is the same for everyone: Mercedes, BMW, Ford, Mazda, Peugeot, etc.
What is the difference?
And here we come to the basic IDEA of this text – the difference between Business IDEA and IDEA for Business.
The difference is in …. DIFFERENCE!
Sounds shocking?
I agree, but this is the IDEA of a profitable business.
In our days, when the competition is too high, every company should show and promote their UNIQUENESS! Customers want to know WHY they have to buy a car from this manufacturer, clothing from this company and food from this store. They need an explanation. And company HAVE TO give these explanations to their clients, otherwise, the company will be cast into oblivion. That is life, our modern life.
This explanation, this UNIQUENESS called IDEA for Business. It is also known as Positioning IDEA (thanks to Al Ries and Jack Trout). The company, the business should work out the IDEA that may penetrate the mind of a potential customer and gain a foothold there. Only by creating the IDEA for Business you can stand out from competitors and ensure the success and prosperity of your business.
I have to add something very important to this: your IDEA should be INTANGIBLE!
“We are cheaper” – not an idea.
“We are better” – not an idea.
The potential consumer should be very comfortable with this IDEA, he should strive for it, associate himself with it. It should be his IDEA. Only in this case, consumers will be faithful to this product/service no matter what the competitors are doing.
Let’s look at some well-known examples.
Business IDEA
IDEA for business
Company
Business
Category
Cars
The ultimate driving machine
BMW
Car
Manufactories
Cars
Power of dreams
Honda
Car
Manufactories
Credit
Cards
There are some things moneycan’t buy. For everything else there is MasterCard
Master
Card
Financial
service
Bank
The Citi Never Sleeps
CitiBank
Financial
service
Did you feel the difference?
I can put here more and more examples. But the main IDEA is the following: people in our days do not buy cars, credit cards or clothes, but feelings, perceptions, status.
And this is the IDEA, IDEA for Business.
Customers will not buy a car, they will buy “Power Of Dream” or “The Ultimate Driving Machine”.
They will not use an ordinary credit card, they want to associate themselves with good and humanity.
I think now, you understand a bit better the difference between those definitions. Let’s shortly summarise it.
Business IDEA – this is WHAT is your business about (car manufacturing, house building, clothing design)
IDEA for Business – HOW you convince your potential customers to buy YOUR PRODUCT/SERVICE. The IDEA for customer’s MIND.
The way you explain people WHAT, WHY and FOR WHAT you doing your business. And this is the MOST IMPORTANT IDEA for the life of your business. Because, if you can’t explain to customers WHY they have to be your closest friends and followers, they will easily run away from you to your competitors at the first available opportunity. And you will have to start all your promotional campaigns from scratch.
Looks like a waste of money?
Yes!
That is why it is VITALLY IMPORTANT to create IDEA for Business before you start to promote it!
Good Luck and All The Best In Your Business!
Nowadays, every business should have its own website. It is MUST!
But not many business owners know that a website (just like your car) required REGULAR SERVICE!
What for do you need REGULAR SERVICE?
One of the main reason – search engines VISIBILITY. Every search engine (Google, Yahoo, Bing, etc.) regularly checking the whole Internet and checking ALL websites. If they are alive – search engines pushing it up a bit. If they are dead (nothing happening, no visitors, etc.) – search engines putting it down.
Another reason – SECURITY. You don’t want to lose your website, we are sure. But sometimes, bad people (hackers or other types of burglars) trying to use your website for spam sending, testing different cracking software, etc. To prevent this, you need to regularly maintain and service your website.
Website Care Service includes (on a weekly basis)
Posting industry related news on your website
Facebook group/page updates
Twitter and Instagram support
Keeping track of your website security
Monitoring search engines visibility
Maintaining your Social Media pool – it is VERY important for search engine visibility!
Prices start from $188
Ready to order?
Send an enquiry profit@infinityofprofit.com and one of our managers will be in touch with you within 48 hours!